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In Conversation with Amit Relan, mFilterIt on Digital Ad Fraud

mFilterIt is a Fraud Detection & Prevention startup providing neutral, platform agnostic fraud detection solutions for brand and performance marketing. Amit Relan, co-founder & director, mFilterIt sat down with Prabhu Ram, Head- Industry Intelligence Group (IIG), CMR for an extensive interaction on an array of themes,

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In Conversation with Suman Reddy, Pegasystems, on AI-led CX

Customers’ expectations have changed overtime and organizations have to up their ante to deliver on it and steer ahead of competition. With the proliferation of digital devices and explosive growth in digital usage, organizations are preparing their business ecosystem to start delivering the experiences that today’s

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  • Press Releases, Semiconductors
  • November 29, 2018
    India Consumer Storage Market Registers 12% Growth in 3Q CY2018: CMR

    SanDisk was the top contributor followed by Sony on the second spot. 32GB capacity segment witnessed 30% growth in terms of unit shipments. Flash Drives recorded 24% growth as compared to the previous quarter. SanDisk’s Cruzer Blade was the most popular pen drive model. Gurugram/New Delhi,

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  • Consumer Tech, Press Releases
  • November 22, 2018
    Realme, the No.1 Emerging Brand now: CMR

    Gurugram/New Delhi 22nd November, 2018. During the festive season, the one brand that had the maximum growth rate amongst all major smartphone brands was Realme, thereby taking the mantle of No.1 Emerging brand. In the run-up to Diwali, and especially in the period spanning September and

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  • Uncategorized
  • November 21, 2018
    CMR’s Primary Research Capabilities for India

      CMR offers quantitative, qualitative and hybrid approaches, customized to client requirements. Our offerings include:   Business Strategy Market Sizing Demand Estimation New Market Opportunity Analysis Account Mapping Customer Segmentation Corporation and Brand Equity Digital Transformation   Market Execution Pricing Research Ad evaluation Concept Testing Usage

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  • Uncategorized
  • November 20, 2018
    MOBILYTIKS – Feature Phone Revolution Driving Rural India

    About Mobilytiks  Mobilytiks is the only big data driven analytics programme for devices – Smartphones, Featurephones, Data Cards and Tablets in India. Analysing, every month data at granular levels across the states of the country, it presents different dimensions to the decision makers allowing them to

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  • Uncategorized
  • November 15, 2018
    CMR Connect – 15 November 2018

    [siteorigin_widget class=”WP_Widget_Media_Image”][/siteorigin_widget] Top View SAP is acquiring Qualtrics for US$8 Billion in cash, pre-empting a planned IPO by Qualtrics this week. For SAP, the Qualtrics deal sits right at the core of its service business, helping it expand its service offerings… >> read more Prabhu Ram

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  • Consumer Tech, Press Releases
  • November 9, 2018
    CMR SpecView: Gaming Smartphones Penetration to hit 6.5% by CY2021

    Gurugram/New Delhi 9th November, 2018. With a significant upstick for mobile gaming, driven by popularity of highly advanced mobile games such as PUBG and Fortnite, more smartphone companies are now releasing dedicated gaming smartphones to capture a pie of the growing market. According to new estimates

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  • Uncategorized
  • November 2, 2018
    Micromax – Still going strong

    Homegrown-brand Micromax has made a comeback to the CMR Mobile Handset Q3 Leaderboard. Since its inception in 2000, it quickly rose to the top in a decade, outspending others on marketing, and finally dethroning Samsung in 2015. A couple of missteps later, such as the focus

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