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OnePlus – A Case Study for Emerging Brands to Imitate

OnePlus emerged as the only young brand in top 5 in High-end Smartphones segment (Rs 20K+) with 6.1% market share. In entry level High-end segment (Rs 20-30k), it ranked 4th with 12.6% share. Despite shrinking contribution of Premium Segment, OnePlus is steadily growing and consolidating its

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  • Uncategorized
  • June 23, 2016
    High-End Smartphones Market growth to accelerate from 15% in 2015 to 19% in 2016 as Customers upgrade to premium devices from top brands like Samsung, Apple and OnePlus

    7% of the Smartphones shipped were High-end Smartphones in 2015. Samsung and Apple continue to dominate high-end Smartphone category OnePlus is the only emerging brand to make it to top 5 in 2015, cornering impressive 6% share in 2015 New Delhi/Gurugram: CyberMedia Research (CMR) today released

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    Where does LinkedIn fit in for Microsoft?

    Many, including me, frowned when Microsoft announced its plans to shell out USD 26.2 bn in cash to buy LinkedIn. The deal actually dwarfs many of its earlier big ticket acquisitions. But not touching upon the valuation part here, I will rather look at what does

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    In the Gush of 4G phones, why are Home-grown Firms still Leveraging on 3G?

    The 4G era is setting in, as the market gets bombarded with 4G handsets and operators upgrade their networks to move in tandem with the 4G cacophony. 4G handsets are eating into the 3G share and in fact wiping out 2G phones, but still going by

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    Smartphone at Rs 99—Is ‘Acche Din’ Really in Store?

    If RingingBell’s smartphone Freedom 251 for Rs 251 and Docoss X1 for Rs 888 may have failed to catch your eyeballs, then here’s another gimmick, a smartphone at  Rs 99. Last week, a Bengaluru firm Namotel launched a smartphone—Namotel Acche Din, which comes with a 4-inch

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    Industryscape: Mobile Wallets in India

    Overview The days of sifting through an overstuffed wallet is coming to an end. Also the super annoying habit of giving a candy instead of a rupee coin is doomed to rest in peace. The mobile payments era is here to stay, as the mobile payments

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    Will Mphasis be another Blackstone successful exit story in 5 years time?

    Private Equity major Blackstone Capital Partners along with Marble II Pte. Ltd and Marble I Pte. Ltd has signed an agreement with Hewlett Packard Enterprise (HPE) to buy 50 odd percent of its stake in Mphasis along with a minimum commitment of $990 million which translate

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    OnePlusX: A Definite Landmark on the Roadmap

    OnePlus is making all the right noises in this hyper competitive Indian Smartphone market. Starting from OnePlusOne to OnePlusX, its journey has been an impressive one. Though from market standing, it is one among those lot many <1% club of brands, but it is steadily creating

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    Why the Chinese Dragon off-the-mark in Indonesia?

    The Chinese brands have made a mark for themselves in countries such as US and India, but when it comes to Indonesian mobile handset market, they hold merely 9-10% of the overall market. The local brands mainly dominate the entire space, with a market share of

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