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  • Viewpoints
    • August 3, 2026
    How AI is Redefining the Smartphone Experience in Aspirational India

    India’s smartphone market is undergoing a structural shift in storage preferences, driven by rising premiumization and the rapid expansion of AI-led smartphone usage. Between Q1 2023 and Q1 2026, Indian consumers steadily migrated toward higher-storage smartphone variants as smartphones evolved into primary devices for entertainment, gaming,

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