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  • Consumer Tech, Press Releases
    • February 10, 2021
    itel Smartphone wins on brand trust followed by Samsung in the sub INR 7000 smartphone segment: CMR

    itel’s strong brand trust amongst consumers in the sub INR 7000 segment is driven by trendy technology (42%), value for money (44%), and localized marketing approach (42%). Samsung and Xiaomi lead in the sub-INR 7000 segment in terms of usage, while itel scores highest in trust.

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  • Consumer Tech, Press Releases
    • January 29, 2021
    CMR Study reveals that 79% consumers re-considering their WhatsApp usage, Telegram key gainer

      In the aftermath of its new policy announcement, WhatsApp is losing mindshare as well as potentially future user share Amongst the contenders, Telegram is gaining traction over Signal in terms of current awareness and potential usage Brand Trust and security of instant messaging apps are

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  • Consumer Tech, Press Releases
    • January 18, 2021
    CMR: realme and Samsung top consumer choices in the INR 20,000-INR 30,000 segment

    In the INR 20,000 – INR 30,000 price segment, key consumer priorities include 5G capabilities, strong camera and battery capabilities. realme users are the most satisfied, and advocate their brand the most, in the INR 20,000-30,000 price segment. Samsung resonates with consumers as an established industry

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  • Consumer Tech, Press Releases
    • December 16, 2020
    CMR: INDIA TABLET MARKET REGISTERS A STELLAR 77% QOQ GROWTH IN Q3 2020

    New Delhi/Gurugram, 16 Dec 2020: The Tablets market in India witnessed a stellar 77% quarter-on-quarter (QoQ) growth in Q3 2020 primarily driven by buoyed consumer demand for various use cases, including learn from home, and unwind at home. In addition, enterprise demand picked-up during the quarter.  According

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  • Consumer Tech, Press Releases
    • November 17, 2020
    FOR CONSUMERS, MOBILEOS IS KEY FOR THEIR OVERALL SMARTPHONE EXPERIENCE, AND IS A MAJOR PURCHASE FACTOR: CMR

    OxygenOS from OnePlus emerges as the most preferred smartphone OS, beating iOS from Apple. Among current and potential smartphone users, OnePlus trumps Apple and Samsung on brand loyalty and brand stickiness. As the preferred OS, OxygenOS from OnePlus scores amongst users for the lag-free, smooth user

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  • Consumer Tech, Press Releases
    • November 5, 2020
    INDIA SMARTPHONE SHIPMENTS REACH A RECORD-HIGH IN Q3 2020, SAMSUNG DETHRONES XIAOMI TO BE NO.1 SMARTPHONE BRAND: CMR

    Samsung ended Xiaomi’s uninterrupted reign as the No. 1 Smartphone Brand, aided with a mix of strong product launches and aggressive marketing across price bands. Across price tiers – from affordable to mid-tier to premium segment, Samsung posted a strong YoY growth. Realme, Vivo, OnePlus &

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  • Consumer Tech, Press Releases
    • November 2, 2020
    MOBILE GAMING ON THE RISE, DRIVEN BY HOMEBOUND CONSUMERS: CMR

    Since the COVID-19 lockdown began, mobile gaming has increased among three in every five serious gamers. Apple (74%) is considered to be best performing chipset followed by MediaTek (65%). Serious and casual gamers prefer MediaTek (68%) for its gaming capabilities. 3 November 2020 | NEW DELHI. Mobile

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  • Consumer Tech, Press Releases
    • October 20, 2020
    AMIDST ANTI-CHINA SENTIMENT, CUSTOMERS FAVOUR SAMSUNG, LAVA EMERGES AS THE 2ND MOST PREFERRED BRAND: CMR

    Two in every five users stated that they have changed the plan of upgrading to a Chinese brand. 43% users do not see any impact on their future purchase decisions of Chinese smartphone brands. Due to the anti-China sentiment, one in every four retailers in Tier-II

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  • Consumer Tech, Press Releases
    • September 15, 2020
    INDIAN SMARTPHONE USERS SEEK IMMERSIVE AUDIO EXPERIENCES WHEN IT COMES TO CONTENT CONSUMPTION DURING LOCKDOWN, REVEALS CMR STUDY

    Indian smartphone users consider audio quality as one of the most important factors in their next smartphone purchase, followed by Battery Life and Camera. Four in every five users feel Dolby Atmos would lead to increased video consumption. Six in every seven users agree that Dolby

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