CMR MICI: When it comes to Smartphones, Consumers Prefer ‘Experimentation’ over ‘Brand Pull’
Consumers are increasingly becoming brand-agnostic in their smartphone buying preferences Smartphone brands that invest in product quality and other softer aspects, win big Gurugram, 7 March, 2019: CyberMedia Research recently released its latest, large-format CMR Mobile Industry Consumer Insight (MICI) Survey that provides a compelling picture of








