India’s Tablet Market Surges in Q4 2023, Fueled by 5G and Premium Devices, says CMR

Prabhu Ram, Head - Industry Intelligence Group

Prabhu Ram, Head - Industry Intelligence Group

  • 43% YoY growth in 5G tablets, showcasing consumer demand for future-proof devices.
  • Strong premiumization wave, with 95% QoQ increase in tablets priced between INR 20,000-30,000
  • Wi-Fi Tablets market records impressive 43% QoQ growth.

New Delhi/Gurugram, 12 Feb 2024: CyberMedia Research (CMR) has unveiled its latest findings in the CyberMedia Research (CMR)’s Tablet PC Market Report Review for Q4 2023.

Strong QoQ Growth, 5G Leads the Way:

The market witnessed a robust 21% quarter-on-quarter (QoQ) growth in Q4 2023, driven by strong demand for 5G tablets. 5G tablet shipments soared by 43% YoY, accounting for a significant share of the market. Wi-Fi tablets also performed well, recording a 13% YoY increase and claiming 52% of overall shipments.

“There is a rising consumer demand for diverse tablet options in India, including premium, 5G and value-for-money tablet offerings. This growth is particularly noticeable in the B2B sector and online purchases. The Indian tablet market is showing resilience and potential for continued progress,” said Menka Kumari, Analyst – Industry Intelligence Group (IIG), CyberMedia Research (CMR).

Premium Segment Soars:

The premium tablet segment (INR 20,000-30,000) experienced a remarkable 95% QoQ jump, indicating a clear shift towards high-end devices.

Wi-Fi holds strong: 

Though declining slightly year-on-year, Wi-Fi tablets registered impressive 43% QoQ growth, accounting for 52% of the market.

Apple Leads, Lenovo & Samsung Follow in Q4 2023:

Apple maintained its leadership position with a 25% market share, driven by popular offerings like the iPad 10 and 9 Series.

Lenovo was placed at 24% and Samsung at third with 19%. Lenovo’s Tab M10 and Tab M9 models performed exceptionally well, capturing significant shares in the value segment. Samsung was placed third with 19% market share. Samsung’s Tab A7 Lite and Galaxy Tab S6 Lite models also saw strong demand.

Tablet Market in CY2023

In CY2023, the tablet market recorded a 14% YoY decline in shipments. On the other hand, 5G tablet shipments grew 48% YoY in CY2023. Despite the overall decline in tablet shipments, the growth of 5G tablet shipments indicates a potential shift in consumer preferences towards 5G-enabled devices within the tablet market. In CY2023, Apple led the tablet market with a 25% market share, followed by Samsung at 23% in CY2023.

Tablet Market Outlook for CY2024

According to CMR’s estimates, the tablet market is poised for a steady 5-10% growth in 2024. Factors like technological advancements, diverse product offerings, and evolving consumer preferences are expected to drive this growth.

Notes for Editors

  1. This release is based on the CyberMedia Research (CMR) India Quarterly Tablet PC Market Review published at the conclusion of every calendar quarter.
  2. The figures captured are of both enterprise and consumer shipments.
  3. CyberMedia Research (CMR) uses the term ‘shipments’ to describe the number of Tablets leaving the factory premises for OEM sales or stocking by distributors and retailers. For the convenience of media, the term ‘shipments’ is sometimes replaced or used interchangeably with “sales” in the press release, but this reflects the market size in terms of units of Tablets and not their absolute value. In the case of Tablets imported into the country it represents the number leaving the first warehouse to OEMs, distributors and retailers. CyberMedia Research does not track the number of Tablets brought on their person by individual passengers landing on Indian soil from overseas destinations or ‘grey’ market Tablets (if any).