What Consumers Seek from their Phones?
CyberMedia Research (CMR), in partnership with HMD Global, the home of Nokia phones, has conducted an Insights on the Go digital survey to take stock of the COVID-19 impact on changing mobile usage habits and behaviors amongst Indians. As per the study findings, consumers are now giving more preference to audio over the digital screen. They are, for instance, spending increased time on listening to high quality music.
The study covered 800 respondents, across top four cities of India, namely New Delhi, Mumbai, Kolkata, Bengaluru, covering the age groups of 18 to 50, and socio-economic levels of SEC A, B, C, D.
For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 3.5% of what they would be if the entire population had been surveyed.