Swapan Rajdev

After a wonderful decade at Dream Sports, it’s finally time for me to move on to my next adventure.

In 2016, I made the decision to move to India after 12 years in the US. I arrived with two small babies, and almost everyone I knew questioned the move. I had spent my entire career in the Valley up to that point, extremely fortunate to work alongside some of the smartest people at Yahoo and Netflix.

I joined Dream11 when it was just a 45-person company with a 20-member tech team. For the first time, I was given the opportunity to combine my passion for sports with my profession in tech. Over the years, we scaled that tech team to 600 strong—all based right here in Mumbai, proving wrong everyone who said it couldn’t be done :). Together, we built some of the most technically complex systems and most-loved apps in the country.

I am incredibly grateful to my team, who worked so hard and made this success possible, and to all my peers who taught me so much along the way. I would also like to say a massive thank you to Harsh Jain and Bhavit Sheth for having faith in me and giving me this opportunity.

What’s next? I’ll be building something cool again (obviously with AI 😉).
Until then, stay tuned!

For a long time, building a business has meant building a team.

You hired marketers to find customers. Salespeople to convert them. Support teams to keep them happy.

But AI is changing that equation. For the first time, a small business can access capabilities that were once reserved for companies with much larger teams and pockets.

That’s the opportunity we’ve been obsessed with.

Today, we’re launching 𝐒𝐎𝐋𝐎, an AI Business Team built for entrepreneurs.

𝗧𝗮𝗿𝗮 handles marketing – from planning and creating content to managing social media and generating demand.

𝐕𝐞𝐝 takes care of customer conversations – engaging leads, following up, providing support, and helping convert conversations into customers.

The goal isn’t to replace entrepreneurs. It’s to remove the work that gets in the way of them doing what they do best.

I genuinely believe AI will be the biggest leveller for small businesses over the next decade. We’re excited to build that future with SOLO.

Try SOLO: https://lnkd.in/efZV6x7e

Haptik Interakt

#NotSOLOAnymore #AITeammates #Solopreneur #WhatsApp #ConversationalAI

Thank you, Cannes Lions International Festival of Creativity, for bringing together brands, agencies, creators and platforms once again, this time in record heat. The power of creators and sports was front and center. From the largest creator presence at Cannes to athletes at Sports Beach against the backdrop of Formula 1, FIFA World Cup 2026™ – Canada, Mexico and the United States, and the Knick’s NBA Championship, it’s the intersection of culture, fandom and community that increasingly drives influence. And especially in the age of AI, authenticity will matter even more to break through. Speaking of the intersection of marketing and creators, it was great to sit down with Ben Heath from Heath Media to discuss Meta One for small businesses and creators.

But the conversation that was most exciting was the palpable shift from AI as Assistants to AI as Agents. If assistants answers questions, often through a Q&A format, agents act – you give it a task and it completes it on your behalf. Every day, people have more than 1 billion active threads with businesses across our messaging platforms. There are also more than 10 million conversations each week being facilitated through Business AIs, up from 1 million at the start of the year. These channels are not just what consumers prefer – a more native, real-time way to interact with businesses – but also what is driving outcomes. According to a study by BCG, 45% of consumers are already comfortable using AI to purchase. On WhatsApp, you can book a golf cart tour of ancient Rome or rent a car in Brazil.

This is why we are excited to bring Meta Business Agents to more businesses across Messenger, WhatsApp, and soon Instagram Direct. Businesses can easily create always-on, highly personalized customer agents for your brand and we will start to test business agents in Meta One subscriptions.

Speaking of fandom, still fangirling from meeting Michael Barbaro of the NYTimes Daily Podcast at the Chatham House AI Roundtable, Michael McIntyre at Meta Beach, and Reid Wiseman, lead astronaut of the Artemis II. 

He always caught me when I fell.
My older brother. Scared all the boys away. Knew how to make me laugh, knew how to make me cry. No matter what, he had me.

Five years ago, he became someone we didn’t recognize.
Angry. Confused. We became his enemy.

Two years later, we finally had a name for it: schizoaffective disorder.
It has been the most painful, isolating journey for my family.

And I refuse to let other families go through it alone.

Today I’m announcing Inaya Health.

Inaya, in Arabic, means divine care and protection.
It’s the lifeline for families the mental health system left behind. The one my family needed and couldn’t find.

Here’s the gap nobody talks about:
• Free services like NAMI and 988 are critical, and temporary. Every call, someone new. Every time, you start your story over. 
• Private case management is excellent but $300-500/hour puts it out of reach for most families. And then there’s a waitlist.

Inaya lives in the middle. One advocate. Your whole story. Someone who stays.

We start with our free tool. Because the paperwork alone breaks families. Describe your situation and receive clinically-informed documents in 24 hours. Insurance appeals. Disability applications. Crisis kits. The documentation that changes outcomes, free, for every family who needs it.

When they need more, Inaya Membership is one dedicated advocate through every 2am moment.
• 14.6 million Americans live with serious mental illness. 
• 90% rely on a family member every single day.

That family member deserves support too.

If this is your family, you’re not alone anymore.
If you know someone carrying this weight, please share this.

#MentalHealth #MentalHealthAwareness #FamilyCaregiver #InayaHealth #HealthTech #StartupLaunch #Founder #NAMI

It’s been 100 days since we launched SemantIQ Health. A few quick wins and learnings from our time building below, but suffice to say I’ve never had more fun building in this new age, all with a cracked, high-agency team that ships and delivers.

– 30 organizations and ~250 users are now live and executing workflows in the SemantIQ agent. This includes healthcare consultancies, life science commercial analytics firms, and media agencies and platforms.
– 3 of the Top 5 independent DSPs, 10+ healthcare agencies including multiple agencies from the Top 3 holding companies are live.
– Featured twice in MM+M’s 2026 Agency 100, including as an AI Health Platform (link below)
– Founding partner of LiveRamp’s LAB to build on our launch partnership in the LiveRamp Clean Room. 
– Live partnerships, integrations, and semantic layer adapters with multiple claims and provider datasets, media data, and consumer data providers, enabling our agent to interoperate with any claims, media or consumer dataset. This is a core thesis of what we’re building as an infrastructure layer – enabling pharma and healthcare commercial workflows in their governed environments with their licensed datasets.

To every customer who’s kicked the tires and sent feedback: thank you. A learning which is obvious in hindsight: there’s no substitute for watching real users ask real questions of the data – golden test sets only get you so far. Your feedback has been invaluable and our speed to fix bugs, improve agent capabilities and performance, and implement workflows is accelerating.

What we believe after 100 days:
Software 3.0 is real, and it’s validating our core thesis that this is an infrastructure and architecture problem, not a UI one. The semantic layer is the crux – especially in healthcare, where auditability and governance are required. But the tech is never the point – it’s all about the workflow. The tech must sit in the background so the end-to-end workflow can be run intuitively by a business user – stripping out the cruft and accelerating insight to add superpowers to the user while informing and educating them. Healthcare for most is a foreign language, and insight only matters if it leads to better decisions and better outcomes. That’s the power of what we’re building, and it’s what we’re obsessed with learning about with our customers.

Sarah Guo has a great blog post in The Untrainable: “An application earns its place in the untrainable corner by doing unglamorous work: arranging a company’s private reality so a model can act on it, handing the model the tools to act, working with the customer to change the reality of its workforce.”

That’s the opportunity, and it’s the work we’ve chosen. While companies showcase demos, we’re focused on workflows and infrastructure deployed in customers’ hands.

Jonathan Lenaghan, our CTO, goes deep on the why and how here, and what’s cooking under the hood: https://lnkd.in/g87_HKvn

And we’re live! LiveRamp for Agent Builders (LAB) lets partners build agents on top of LiveRamp’s data and infrastructure, providing brands and agencies access to the next frontier of agents in data collaboration & marketing.

Been a ton of fun standing this up 0 –> 1 with Matthew Hogg, Lauren Kaufman, Zachary Eaton, David Okubo, and Tammy Ammon, and a big thanks to Travis Clinger for his leadership driving it forward.

And to our founding partners Jon Reilly, Justin Canning, John Katsos (Akkio), John Hoctor, Ethan Settel (Newton Research), Joe Luchs, Umberto Torrielli (Datalinx AI), and Manik Khanna (SemantIQ Health): thank you for betting on this early.

If you’re building in this space, give us a shout at LAB@liveramp.com.

https://lnkd.in/gdw58XHi

Today is a big day for us, probably the most important moment since we started. I’m excited to announce that Soaib Grewal has joined PC & me as Partner & Head of Ecosystem at Activate.

Soaib and I first met in 2014 at an ecosystem event he was running. After that, he was part of the team at Times Internet that invested in Haptik. Then when he started his company Plaza, I was the amongst the first angel checks. After Plaza, he came back to India and joined us at peercheque, the investment syndicate I founded in 2022.

Our mission is to “activate” the AI ecosystem in India, a platform around which the best AI founders can build iconic companies. I couldn’t think of anyone better than Soaib to run these platform initiatives for us, along with of course supporting all investment efforts and company building from Day 0.

Welcome, my friend!

We’re expanding and looking for fractional AI Implementation Leads 🚀

The work:
– Hands-on, working with small to mid-size businesses with real operational problems.
– Think: data living in systems that don’t talk and messy, manual workflows.

The technical skills:
– Full-stack dev with experience building with LLMs.
– Strong on integrations and workflow automation.
– Builds solutions with a strong understanding of data privacy and security risk.

The judgment:
– Avoids over-engineering. Knows when AI is the right tool and when it’s just noise.
– Can tell a client the truth about complexity and cost without losing their confidence.
– Can translate technical complexity into plain language.

If that’s you or someone you know, I’d love to connect. DM me!