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  • CX, Enterprise Tech, Viewpoints
    • June 16, 2020
    What’s driving India? It’s not mobile screens. It’s music.

    COVID-19 and the ensuing lockdown have really contributed to a clear departure in the way we lead our lives. From being always on the go, we have moved into a neo normal – homebound, with nowhere to go, nothing much to do. The ‘always on’ work-from-home

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  • Consumer Tech, Telecoms, Viewpoints
    • March 20, 2018
    Decoding the 4Ps of India Mobile Handset Industry in 2018

    A few days ago, we released the third edition of the “4Ps of Mobile Handset Industry 2018 Report” with our perspectives on India’s changing market and technology dynamics of the  mobile handset market. Over the past three years, the 4Ps Handbook has emerged as a must-have

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