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  • Enterprise Tech, Telecoms, Viewpoints
    • August 14, 2018
    Britzo is sailing against the conventional tide for a multimillion dollar business in India

    Britzo, while owns the mobile handset brand iVVO is on a journey against the tide.  Generally, businesses go for major markets, which may not be the only large opportunities. But, somehow, we are accustomed to think in that way. Working with several clients so far, I

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  • Consumer Tech, Telecoms, Viewpoints
    • December 20, 2016
    Demonetization May Put Feature Phone Purchases on the Back Burner

    So, the third quarter ended with a bang, with total handset shipments touching the record high of 78-million mark, and with feature phones contributing about 59% to the overall market. Seventh pay commission hikes, good monsoon had led to about 24% growth in the feature phone

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  • Electronics, Telecoms
    • January 25, 2013
    Nokia must integrate Fake Currency Detector technology in mobile phones for India and emerging markets

    Nokia is the market leader in India with over 21.9% of share (January-November 2012) in terms of mobile phone shipments.  This is mainly attributed to its strong position in the featurephones segment.  If we look at the socio-economic profile of featurephone users in India, they are

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