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  • Consumer Tech, Telecoms, telepub, Uncategorized, Viewpoints
    • September 13, 2017
    While Apple and Samsung retain their halo, OnePlus gets it right for Aspirational India: CMR MICI Survey

    CyberMedia Research regularly conducts the Mobile Industry Consumer Insight (MICI) Survey to capture the consumer aspirations, preferences and challenges, and dislikes around smartphone brands.  These large-format surveys provide a compelling picture of the changing dynamics of the Indian Smartphone Market. The latest edition of the MICI focused

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  • Consumer Tech, Telecoms, Viewpoints
    • November 28, 2016
    Here’s Why ‘The Camera Phone’ Tagline Will Not Work for Oppo Anymore

    Oppo is winning laurels after laurels since its entry into the India market in 2014.  This year, by second quarter it became the 2nd Smartphone player in terms of value after Apple, and in the third quarter, it secured 2nd rank in ‘Value for Money’ (10-20K

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  • Enterprise Tech, Telecoms, Viewpoints
    • August 30, 2016
    Believe it Or Not, RJio Pre-commercial Subscriber Base Can Reach 25 Million

    Batten down the hatches! It may not sound music to the ears of incumbents, but after kick-starting Jio Preview Offer along with LYF devices, RJio’s extended offer to another 12 device manufacturers, including Samsung, Micromax, Yu, Asus, Gionee, has the potential to sway the telecom industry

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  • Consumer Tech, Telecoms, Viewpoints
    • August 25, 2015
    The case of OnePlus: An excellent 4G phone, but flawed market strategy

    CMR is not into the business of reviewing phones as they come. But, yes..if it is something that is attempting to reshape the industry, or trying to do the things differently, does catch our attention and increases our inquisitiveness. OnePlus is one such instance. Besides being

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  • Press Releases
    • August 18, 2015
    Samsung reaffirms leadership position in the India Mobile handsets market in 2Q CY 2015, registers 19% shipments growth quarter-on-quarter

    Smartphones on way to account for half of all mobiles phones shipped in India; ‘crossover’ expected by September 2015 Despite maintaining leadership positions, Samsung and Micromax lose market share in the India Smartphones segment Smartphones currently add up to 43% of total India mobile phone shipments,

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  • Enterprise Tech, Telecoms, Viewpoints
    • June 6, 2015
    Difficult road ahead for Phicomm in India

    With nothing path breaking to offer, stiff competition at the hands of established brands Phicomm strengthens the trend of Chinese OEM’s direct entry to India.  But, will it be able to make some impressive innings? Well, the offering (Passion 660) that it has entered India with,

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  • Press Releases
    • May 18, 2015
    India 4G/LTE device shipments more than double in 1Q CY 2015; grow 108% QoQ

    Samsung establishes lead in the 4G/LTE device segment Growth in 4G/LTE devices propelled by 387% growth in Datacard shipments and 111% increase in Smartphone shipments 47% of 4G/LTE devices shipped were exclusively available online for sale. Qualcomm SoC used in 80% of the 4G/LTE mobile handsets

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  • Enterprise Tech, Telecoms, Viewpoints
    • April 27, 2015
    Not ‘flash’ sales but increased pace of innovation, faster time-to-market and building on core strengths can help Micromax

    Micromax recently said that they will embrace the ‘flash sale’ online selling strategy to further strengthen market position, especially in the smartphones segment.  What must be worrying the management at Micromax is the increasing gap between their market share and that of Samsung, which is the

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  • Press Releases
    • March 4, 2015
    Over 1 million shipments in 4Q CY 2014 marks the ‘coming of age’ of LTE devices in the India market

    Smartphones dominate with 96% contribution to sales during the quarter Apple leads shipments of 4G Smartphones and 4G Tablets.  Alcatel rules 4G Datacard shipments Apple leads the LTE Smartphone Chipset market while Qualcomm is the leader in non-proprietary chipsets for LTE Smartphones New Delhi/Gurgaon: According to

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