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  • Consumer Tech, Telecoms, Viewpoints
    • March 30, 2017
    Will Nokia pass the litmus test of ‘connecting with the connected’ in India?

    Nokia is making a comeback in Indian smartphone market this year.  This will be emergence of Nokia as a smartphone for the second time, as the first one to account was an ‘affair with Microsoft’ that resulted in Lumia series. Asha series of Nokia was not

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  • Consumer Tech, Telecoms, Viewpoints
    • July 19, 2016
    Chinese Handset Brands Unplugged–But What’s Keeping Them Ahead?

    You can’t miss it! Newpapers, banners or even metro trains indicate the lavish budget the Chinese brands are pouring in to invade the Indian handset market. Overall, today they hold 20% market share of the entire handsets market and their overall shipments jumped a whopping 98%

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  • Consumer Tech, Telecoms, Viewpoints
    • June 27, 2016
    OnePlus – A Case Study for Emerging Brands to Imitate

    OnePlus emerged as the only young brand in top 5 in High-end Smartphones segment (Rs 20K+) with 6.1% market share. In entry level High-end segment (Rs 20-30k), it ranked 4th with 12.6% share. Despite shrinking contribution of Premium Segment, OnePlus is steadily growing and consolidating its

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