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  • Consumer Tech, Telecoms, Viewpoints
    • March 18, 2019
    Multi-Camera Smartphones: The Next Battleground Beyond Megapixels

    As smartphone ‘form factors’ continue to remain increasingly homogenized, with not much to differentiate, smartphone brands are looking for new spec differentiators to define themselves in a hyper-competitive market. One such spec is the ‘Smartphone Camera’. As per data from recent CMR Mobile Industry Consumer Insights

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  • Consumer Tech, Telecoms, Viewpoints
    • October 31, 2018
    OnePlus 6T: Iterative, yet better

    The new OnePlus 6T delivers meaningful and significant specs updates – an in-display fingerprint sensor, larger screen with smaller notch, bigger battery with improved camera experience, improving upon the OnePlus 6 that came out earlier this year. At its core, OnePlus is a nimble startup that

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  • Consumer Tech, Telecoms, Viewpoints
    • October 5, 2018
    OnePlus pips Apple, emerges as No. 1 choice for next smartphone: CMR MICI

    The CMR Mobile Industry Consumer Insight (MICI) is a comprehensive nationwide survey of smartphone consumers, across six metros, provides a compelling portrait of changing consumer aspirations, preferences and challenges, and dislikes around premium smartphone brands. As per the latest CMR Mobile Industry Consumer Insight (MICI) Survey findings,  consumers

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  • Consumer Tech, Telecoms, Viewpoints
    • August 23, 2018
    Xiaomi’s new POCO F1: Premium Specs, Poor Pricing

    With the POCO, its new aspirational premium sub-brand, Xiaomi seeks to disrupt the India market redefining the premium segment in India. The Poco F1 comes with all the specs that a “premium smartphone” boasts about, at a price unheard of.  The question remains: Has POCO played

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  • Consumer Tech, Telecoms, Viewpoints
    • May 17, 2018
    In the Android Sea of Sameness, OnePlus 6 retains its “Flagship Killer” tag

    With the launch of its new flagship smartphone, OnePlus 6, OnePlus takes a leap of faith, and rivals Apple iPhone X, with competitive features, right down to the “notch”, and for less than half the price. The new OnePlus 6 smartphone, starting at an attractive price

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  • Enterprise Tech, Telecoms, Viewpoints
    • February 28, 2018
    What is making waves at MWC 2018?

    The Mobile World Congress 2018, the annual pilgrimage for the world’s leading and biggest smartphone manufacturers and other ecosystem players, is currently underway at Barcelona. Beyond the major flagships, some of the key trends at MWC included bezel-less displays, notchs, and rugged smartphones. Alongside, 5G and

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  • Consumer Tech, Telecoms, telepub, Uncategorized, Viewpoints
    • September 13, 2017
    While Apple and Samsung retain their halo, OnePlus gets it right for Aspirational India: CMR MICI Survey

    CyberMedia Research regularly conducts the Mobile Industry Consumer Insight (MICI) Survey to capture the consumer aspirations, preferences and challenges, and dislikes around smartphone brands.  These large-format surveys provide a compelling picture of the changing dynamics of the Indian Smartphone Market. The latest edition of the MICI focused

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  • Consumer Tech, Telecoms, Viewpoints
    • November 17, 2016
    OnePlus Should Get into the Business of Offering Customized Premium Smartphones

    I got the opportunity to experience OnePlus 3 for some time now. I also made myself acquainted about this smartphone by going through a number of bloggers’ community reviews. It is needless to say that there is very high value for money in this Smartphone and

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  • Consumer Tech, Telecoms, Viewpoints
    • June 27, 2016
    OnePlus – A Case Study for Emerging Brands to Imitate

    OnePlus emerged as the only young brand in top 5 in High-end Smartphones segment (Rs 20K+) with 6.1% market share. In entry level High-end segment (Rs 20-30k), it ranked 4th with 12.6% share. Despite shrinking contribution of Premium Segment, OnePlus is steadily growing and consolidating its

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