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Multi-Camera Smartphones: The Next Battleground Beyond Megapixels

As smartphone ‘form factors’ continue to remain increasingly homogenized, with not much to differentiate, smartphone brands are looking...

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OnePlus 6T: Iterative, yet better

The new OnePlus 6T delivers meaningful and significant specs updates – an in-display fingerprint sensor, larger screen with...

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OnePlus pips Apple, emerges as No. 1 choice for next smartphone: CMR MICI

The CMR Mobile Industry Consumer Insight (MICI) is a comprehensive nationwide survey of smartphone consumers, across six metros, provides...

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Xiaomi’s new POCO F1: Premium Specs, Poor Pricing

With the POCO, its new aspirational premium sub-brand, Xiaomi seeks to disrupt the India market redefining the premium...

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In the Android Sea of Sameness, OnePlus 6 retains its “Flagship Killer” tag

With the launch of its new flagship smartphone, OnePlus 6, OnePlus takes a leap of faith, and rivals...

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What is making waves at MWC 2018?

The Mobile World Congress 2018, the annual pilgrimage for the world’s leading and biggest smartphone manufacturers and other...

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While Apple and Samsung retain their halo, OnePlus gets it right for Aspirational India: CMR MICI Survey

Cyber Media Research regularly conducts the Mobile Industry Consumer Insight (MICI) Survey to capture the consumer aspirations, preferences and challenges,...

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  • Consumer Tech, Telecoms, Viewpoints
  • November 17, 2016
    OnePlus Should Get into the Business of Offering Customized Premium Smartphones

    I got the opportunity to experience OnePlus 3 for some time now. I also made myself acquainted about...

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    OnePlus – A Case Study for Emerging Brands to Imitate

    OnePlus emerged as the only young brand in top 5 in High-end Smartphones segment (Rs 20K+) with 6.1%...

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