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  • CX, Enterprise Tech, Viewpoints
    • February 1, 2019
    Digital retargeting: How far is going too far?

    Digital listening has emerged strongly as an important tool to boost customer understanding and analyze trends based on their behavioral attributes and digital footprint. Such vital insights are used by marketers to efficiently engage their customers with targeted and personalized content and offerings, which are delivered

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  • CX, Enterprise Tech, Viewpoints
    • October 30, 2018
    Personalization: Key Imperative for CX

    Personalization is based on customer data and usage patterns. Till a few years ago, personalization was done in a reactive manner where organizations studied the insights from customer research and based process changes on it. However, today, organizations are looking at predictive personalization. The prime reason

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