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  • Consumer Tech, Telecoms, Viewpoints
    • July 25, 2019
    Making Smartphones Last Longer: The Rise of Battery Capacities

    Smartphones have redefined the way we communicate, work, entertain, play and explore the world around us. In fact, smartphones are now the primary device for consumers to get connected digitally ‘on the go’. The GenZ consumers, for instance, are spending more time on games such as

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  • Consumer Tech, Telecoms, Viewpoints
    • April 16, 2019
    What’s Next in Smartphone Cameras?

    Today’s smartphone brands focus and harp more on ‘Camera’ capabilities than any other mobile features, when it comes to marketing. And, this strategy is not misplaced. CMR’s large-format Mobile Industry Consumer Insight (MICI) Surveys have confirmed that for Indian consumers, the brand preferences are increasingly being

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  • Consumer Tech, Telecoms, Viewpoints
    • December 28, 2018
    Smartphones: Year-end Review and Outlook

    2018 was an interesting year for smartphones in the India market, with a series of steady and even impressive, smartphones from all major brands, Chinese as well as Global. Across price bands, there were many smartphones vying for attention with their incredible design, craftsmanship and performance.

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  • Consumer Tech, Telecoms, Viewpoints
    • September 28, 2018
    Nokia 5.1 Plus: Premium Design, Superlative Performance, but Surprisingly Affordable

    With the new Nokia 5.1 Plus, HMD is well on course to reclaim the glory of yesteryears for the iconic Nokia brand. While Nokia’s competition in the affordable smartphone segment, including the likes of Xiaomi, have mastered the ‘value for money’ game, what sets Nokia’s latest

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  • Consumer Tech, Telecoms, Viewpoints
    • August 23, 2018
    Xiaomi’s new POCO F1: Premium Specs, Poor Pricing

    With the POCO, its new aspirational premium sub-brand, Xiaomi seeks to disrupt the India market redefining the premium segment in India. The Poco F1 comes with all the specs that a “premium smartphone” boasts about, at a price unheard of.  The question remains: Has POCO played

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  • Enterprise Tech, Telecoms, Viewpoints
    • June 5, 2018
    Moto G6: A Missed Opportunity?

    Lenovo-owned smartphone maker, Motorola has unveiled its 2018 edition of the Moto G6 series, in two variants, the Moto G6, and the Moto G6 Play, featuring 18:9 displays in sync with current market trends, and aimed at providing users with a more immersive experience. On the

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  • Consumer Tech, Telecoms, telepub, Uncategorized, Viewpoints
    • September 13, 2017
    While Apple and Samsung retain their halo, OnePlus gets it right for Aspirational India: CMR MICI Survey

    CyberMedia Research regularly conducts the Mobile Industry Consumer Insight (MICI) Survey to capture the consumer aspirations, preferences and challenges, and dislikes around smartphone brands.  These large-format surveys provide a compelling picture of the changing dynamics of the Indian Smartphone Market. The latest edition of the MICI focused

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