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  • Consumer Tech, Telecoms, Viewpoints
    • May 11, 2018
    What does Walmart’s Flipkart deal portend for the Indian Smartphone Industry?

    Walmart’s $16 Billion acquisition of Flipkart signals the beginning of an interesting phase in Indian eCommerce.  For Walmart, the Flipkart acquisition was critical, and comes at the right time as Indian ecommerce continues to gain strength, with increased customer spending online.  As per IBEF estimates, the

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  • Enterprise Tech, Telecoms, Viewpoints
    • April 11, 2018
    CXO Dialogue: In conversation with Sudhin Mathur, MD, Motorola Mobility

    With a dual brand strategy focused around Lenovo and Moto, and a clear focus on budget and mid-range phones, Motorola Mobility has made great strides in attracting the Indian consumer. In 2017, Motorola launched 14 new devices, across price bands, in the India market. As per

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  • Consumer Tech, Telecoms, Viewpoints
    • April 6, 2018
    Some features of a Smartphone need handholding from the brand to identify the use case – The Bothie feature by Nokia

    Features of a Smartphone are mostly self explanatory and in certain cases it is left to users to evolve as many as additional use cases as they could and hence increase the productivity or overall value of a Smartphone they use. However, some could be a

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  • Enterprise Tech, Telecoms, Viewpoints
    • March 28, 2018
    Comio’s persistent marketing is helping it create a strong brand

    It may be too early to comment arithmetically about the performance of Comio as a Smartphone brand in India. What is interesting is how the OEM powered brand is taking lessons from the mistakes of past OEMs who directly ventured in India through owned brand. After

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  • Consumer Tech, Telecoms, Viewpoints
    • March 23, 2018
    Apple to hit 10 mn users in India for iPhones in 2018 – Mobilytiks

    Making in India could pace up achieve the milestone helping Apple to expand its base in mid premium Smartphone market As Apple iPhone enters into 10th year of its existence in India, the most aspirational Smartphone ever made is going to achieve an important milestone.  It

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  • Consumer Tech, Telecoms, Viewpoints
    • March 14, 2018
    Vivo-Oppo should merge to create a strong No 2 in the Smartphone segment across India

    In Gujarat and Tamil Nadu, the merged entity, ViPo would become #1 and in Maharashtra, Punjab and Gujarat, it would have market share above the respective adjusted #1 player in these states.   In a recent viewpoint we had suggested few meaningful mergers and acquisitions for the

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  • Consumer Tech, Telecoms, Viewpoints
    • March 8, 2018
    Samsung lost to Xiaomi in the largest Smartphone market in India – Mobilytiks

    In 4Q 2017 (OND), Xiaomi led sales in Maharashtra which contributes 14% to the Smartphone sales in India Xiaomi displacing the longstanding Smartphone leader Samsung in the OND quarter of 2017 is no new revelation.  However, where exactly Xiaomi hit the market leader needs to be

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  • Consumer Tech, Telecoms, Viewpoints
    • February 15, 2018
    Not just products, pricing and the cult, transparency in Xiaomi has also led to its success

    One thing that is always commendable about Xiaomi is their transparency.  It never is shy of sharing details and names of its partners who support them in components or the applications in building a product. Contrary to them, there are so many instances when the brands

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  • Consumer Tech, Telecoms, Viewpoints
    • February 6, 2018
    Samsung of 2018 has to lead the Smartphone+ (Plus) era – Mobilytiks

    Needs to build a strong Appgets portfolio to leverage the wide installed base in India Samsung, of recently has started witnessing a bit of turbulence at the hands of challengers especially Xiaomi.  As per CMR’s India Mobile Monthly Handset Review report, in the 3Q’17 (Jul-Sep) Xiaomi

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