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  • Consumer Tech, Telecoms, Viewpoints
    • December 22, 2020
    The market for 5G Smartphones in India

    While the timeline to the launch of 5G services in India is yet to be clear, it is interesting to see a strong supply and demand-side dynamics at play in the hyper-competitive smartphone market in 2020. As per our recent global consumer survey that included India

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  • Consumer Tech, Telecoms, Viewpoints
    • April 16, 2019
    What’s Next in Smartphone Cameras?

    Today’s smartphone brands focus and harp more on ‘Camera’ capabilities than any other mobile features, when it comes to marketing. And, this strategy is not misplaced. CMR’s large-format Mobile Industry Consumer Insight (MICI) Surveys have confirmed that for Indian consumers, the brand preferences are increasingly being

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  • Consumer Tech, Telecoms, Viewpoints
    • March 18, 2019
    Multi-Camera Smartphones: The Next Battleground Beyond Megapixels

    As smartphone ‘form factors’ continue to remain increasingly homogenized, with not much to differentiate, smartphone brands are looking for new spec differentiators to define themselves in a hyper-competitive market. One such spec is the ‘Smartphone Camera’. As per data from recent CMR Mobile Industry Consumer Insights

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  • Consumer Tech, Telecoms, Viewpoints
    • December 28, 2018
    Smartphones: Year-end Review and Outlook

    2018 was an interesting year for smartphones in the India market, with a series of steady and even impressive, smartphones from all major brands, Chinese as well as Global. Across price bands, there were many smartphones vying for attention with their incredible design, craftsmanship and performance.

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  • Consumer Tech, Telecoms, Viewpoints
    • October 5, 2018
    OnePlus pips Apple, emerges as No. 1 choice for next smartphone: CMR MICI

    The CMR Mobile Industry Consumer Insight (MICI) is a comprehensive nationwide survey of smartphone consumers, across six metros, provides a compelling portrait of changing consumer aspirations, preferences and challenges, and dislikes around premium smartphone brands. As per the latest CMR Mobile Industry Consumer Insight (MICI) Survey findings,  consumers

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  • Enterprise Tech, Telecoms, Viewpoints
    • July 20, 2018
    Does SMT mobile manufacturing make sense for all in India?

    The biggest challenge would be of having sustainable and consistent demand to reap benefits of manufacturing by running operations at optimal levels. Emotions apart, business is all about rationale thinking and decision making.  As India ushers into CKD or Complete Knock-Down manufacturing, the initial trends and

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  • Enterprise Tech, Telecoms, Viewpoints
    • March 28, 2018
    Comio’s persistent marketing is helping it create a strong brand

    It may be too early to comment arithmetically about the performance of Comio as a Smartphone brand in India. What is interesting is how the OEM powered brand is taking lessons from the mistakes of past OEMs who directly ventured in India through owned brand. After

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  • Consumer Tech, Telecoms, Viewpoints
    • March 14, 2018
    Vivo-Oppo should merge to create a strong No 2 in the Smartphone segment across India

    In Gujarat and Tamil Nadu, the merged entity, ViPo would become #1 and in Maharashtra, Punjab and Gujarat, it would have market share above the respective adjusted #1 player in these states.   In a recent viewpoint we had suggested few meaningful mergers and acquisitions for the

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  • Consumer Tech, Telecoms, telepub, Uncategorized, Viewpoints
    • September 13, 2017
    While Apple and Samsung retain their halo, OnePlus gets it right for Aspirational India: CMR MICI Survey

    CyberMedia Research regularly conducts the Mobile Industry Consumer Insight (MICI) Survey to capture the consumer aspirations, preferences and challenges, and dislikes around smartphone brands.  These large-format surveys provide a compelling picture of the changing dynamics of the Indian Smartphone Market. The latest edition of the MICI focused

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