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  • Consumer Tech, Telecoms, Viewpoints
    • March 20, 2018
    Decoding the 4Ps of India Mobile Handset Industry in 2018

    A few days ago, we released the third edition of the “4Ps of Mobile Handset Industry 2018 Report” with our perspectives on India’s changing market and technology dynamics of the  mobile handset market. Over the past three years, the 4Ps Handbook has emerged as a must-have

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  • Consumer Tech, Telecoms, Viewpoints
    • March 8, 2018
    Samsung lost to Xiaomi in the largest Smartphone market in India – Mobilytiks

    In 4Q 2017 (OND), Xiaomi led sales in Maharashtra which contributes 14% to the Smartphone sales in India Xiaomi displacing the longstanding Smartphone leader Samsung in the OND quarter of 2017 is no new revelation.  However, where exactly Xiaomi hit the market leader needs to be

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  • Consumer Tech, Telecoms, Viewpoints
    • February 15, 2018
    Not just products, pricing and the cult, transparency in Xiaomi has also led to its success

    One thing that is always commendable about Xiaomi is their transparency.  It never is shy of sharing details and names of its partners who support them in components or the applications in building a product. Contrary to them, there are so many instances when the brands

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  • Consumer Tech, Telecoms, Viewpoints
    • December 5, 2017
    Eight Smartphone Predictions for 2018  

    2017 will be remembered as the year when the smartphone innovation hit a plateau. This is the year when the lines got increasingly blurred when it came to comparing smartphone brands on specs and hardware, across price bands. Smartphone vendors also realized the futility in driving

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  • Enterprise Tech, Telecoms, Viewpoints
    • November 17, 2017
    Flipkart’s Billion Capture Plus: A Good Headstart but Long Road Ahead

    Flipkart launched its own smartphone brand, the Billion Capture+ this week in one of the most crowded smartphone segments in the most selling price band INR 10K-15K category, competing against the likes of RedMi from Xiaomi and MotoG from Motorola, and catering to the online buyers.

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  • Consumer Tech, Telecoms, Viewpoints
    • August 11, 2017
    Comio could be Xiaomi and Lenovo’s closest competitor on the ground

    We should be formally seeing foraying of a new brand Comio in few days from now in the Indian mobile handset market.  Needless to highlight that Comio through its parent company Topwise is already equipped with the pulse of Indian market, as Topwise has been ODM

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  • Consumer Tech, Telecoms, Viewpoints
    • February 28, 2017
    Why Indian Handset Brands Should Change their Roadmap for 2017?

    In 2016, about 382 new handsets were unveiled, out of these 267 were 4G Smartphones, 78 3G Smartphones and four were 2G Smartphones. The Indian brands were too active in launching a plethora of devices with the domestic firms launching about 320 handsets and the global

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  • Consumer Tech, Telecoms, Viewpoints
    • July 19, 2016
    Chinese Handset Brands Unplugged–But What’s Keeping Them Ahead?

    You can’t miss it! Newpapers, banners or even metro trains indicate the lavish budget the Chinese brands are pouring in to invade the Indian handset market. Overall, today they hold 20% market share of the entire handsets market and their overall shipments jumped a whopping 98%

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  • Enterprise Tech, Telecoms, Viewpoints
    • April 27, 2015
    Not ‘flash’ sales but increased pace of innovation, faster time-to-market and building on core strengths can help Micromax

    Micromax recently said that they will embrace the ‘flash sale’ online selling strategy to further strengthen market position, especially in the smartphones segment.  What must be worrying the management at Micromax is the increasing gap between their market share and that of Samsung, which is the

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