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  • Consumer Tech, Telecoms, Viewpoints
  • December 22, 2020
    The market for 5G Smartphones in India

    While the timeline to the launch of 5G services in India is yet to be clear, it is interesting to see a strong supply and demand-side dynamics at play in the hyper-competitive smartphone market in 2020. As per our recent global consumer survey that included India

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    What’s the Outlook for 5G-Capable Phones in India?

    This year’s Mobile World Congress (MWC19) at Barcelona was an interesting showcase of game-changing Android Smartphone Innovation, with an overarching, upbeat theme of 5G. At the MWC19, some of the key showstoppers included the Samsung Galaxy Fold and Galaxy S10, the Huawei Mate X, the Xiaomi

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    Multi-Camera Smartphones: The Next Battleground Beyond Megapixels

    As smartphone ‘form factors’ continue to remain increasingly homogenized, with not much to differentiate, smartphone brands are looking for new spec differentiators to define themselves in a hyper-competitive market. One such spec is the ‘Smartphone Camera’. As per data from recent CMR Mobile Industry Consumer Insights

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    Foldable Phones: Marvel or Work-in-Progress?

    The recent unveil of Samsung Galaxy Fold 5G phone, followed by the Huawei folding Mate X 5G at MWC 2019, have brought forth a new innovation wave cycle in Smartphones. Yes, both phones represent an exciting, new innovation. Yet, they are far beyond becoming mainstream.  

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  • Consumer Tech, Telecoms, Viewpoints
  • December 28, 2018
    Smartphones: Year-end Review and Outlook

    2018 was an interesting year for smartphones in the India market, with a series of steady and even impressive, smartphones from all major brands, Chinese as well as Global. Across price bands, there were many smartphones vying for attention with their incredible design, craftsmanship and performance.

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  • Consumer Tech, Telecoms, Viewpoints
  • September 14, 2018
    Xiaomi’s Next Goal: Becoming No.1 in installed Smartphone base

    Since its entry in India four years ago, Xiaomi has grown tremendously competing and challenging Samsung’s long-held dominance of the India Smartphone Market. In a synergistic relationship with its online partner, Flipkart, Xiaomi has been able to power its growth story. Xiaomi’s power to the top

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    Xiaomi’s new POCO F1: Premium Specs, Poor Pricing

    With the POCO, its new aspirational premium sub-brand, Xiaomi seeks to disrupt the India market redefining the premium segment in India. The Poco F1 comes with all the specs that a “premium smartphone” boasts about, at a price unheard of.  The question remains: Has POCO played

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    Moto G6: A Missed Opportunity?

    Lenovo-owned smartphone maker, Motorola has unveiled its 2018 edition of the Moto G6 series, in two variants, the Moto G6, and the Moto G6 Play, featuring 18:9 displays in sync with current market trends, and aimed at providing users with a more immersive experience. On the

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    Comio’s persistent marketing is helping it create a strong brand

    It may be too early to comment arithmetically about the performance of Comio as a Smartphone brand in India. What is interesting is how the OEM powered brand is taking lessons from the mistakes of past OEMs who directly ventured in India through owned brand. After

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