Top Three ODMs Contributed >50% Of Total Mobile Production in CY2018: CMR
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New Delhi/Gurugram, 12 Feb 2019: According to CMR’s India Mobile Handset Market Review Report for CY2018 released today, the share of Completely Knocked Down (CKD) manufacturing increased by 43% from Q1 to Q4 2018, to end at 57%. On the other hand, Semi Knocked Down (SKD) manufacturing declined by half from 61% in Q1 2018, ending at around 38% in Q4 2018.
Flextronics, Samsung and Rising Stars Mobile were the top three ODMs in India, accounting for >50% market share.
Commenting on the major trends witnessed, Narinder Kumar, Lead Analyst-IIG, CMR said, “SMT manufacturing in India is currently smartphone-centric. There is a clear momentum with all top five major smartphone players, including the likes of Xiaomi, OPPO and VIVO ramping up their SMT capacities. When it comes to Indian players, its only Lava that’s showing promise.”
In CY2018, as a result of SMT manufacturing, there was a 20% YoY decline in approximate number of SKUs. In comparison, there was a mere 7% sequential decline in SKUs in CY2017.
CMR believes that in CY2019, SMT manufacturing will see more uptake in featurephone segment.
“Beyond the likes of Samsung and Lava, we anticipate the entry of other major featurephone players into SMT Manufacturing,” added Narinder.
CMR anticipates overall mobile handset shipments to top 345M in CY2019, with smartphones growing at 10-15% YoY, while 2G featurephones are anticipated to decline by around 12-15% YoY.
“Smartphone shipments will see growth in the year ahead. We anticipate 2019 to be the year of radical smartphone innovation, with major evolution in form factors. On the other hand, while 2G feature phone shipments decline, we anticipate 4G feature phones will remain steady,” added Swati Kalia, Analyst-IIG, CMR.
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CyberMedia Research conducts the Budget Smartphones Channel Audit to capture the perspectives, preferences, challenges and dislikes of retailers around ‘value for money’ (INR <10,000) smartphone brands, capturing a compelling picture of smartphone brands in the market.
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