India Tablet shipments cross 1.07 million units in April-June 2015; overall shipments record an increase of 16.4% year-on-year and 4.2% quarter-on-quarter

    28 August, 2015

Samsung leads the market, with Datawind and iBall coming in at #2 and #3 spots, respectively

Top 5 vendors make up nearly 67.90% of Tablet shipments

Gurgaon/New Delhi:  According to CMR’s India Quarterly Tablet PC Market Review, 2Q (April-June) 2015, August 2015 release announced today, over 1.07 million Tablets were sold (shipped) in the quarter by as many as 34 domestic and international vendors. However, only ten vendors shipped in significant volumes of more than 20,000 units each during the period. The overall increase in shipments of Tablets in the India market registered a 16.4% growth year-on-year (2Q CY 2015 over 2Q CY 2014) and a 4.2% growth quarter-on-quarter (2Q CY 2015 over 1Q CY 2015); the steady increase is attributed mainly to the launch of new models by local vendors and Xiaomi contributing significantly to unit shipments for the first time in the current quarter.

CMR's India Tablet PC Shipments 2Q CY 2015

Commenting on the performance of the India Tablets market, Faisal Kawoosa, Lead Analyst, CMR Telecoms Practice, said, “As the nation’s mobile consumers inch towards higher levels of data consumption, it has a direct impact on factors such as device screen size.  As of today, only a Tablet can provide users a conveniently bigger screen; this should give some hope to the industry that the market will revive as 4G data networks become widely available and accessed by users in more and more cities and towns. In that sense, the April-June 2015 quarter may be the starting point for a whole new growth opportunity.”

“But, a word of caution is necessary – the current quarter’s numbers may be a sign of momentary relief. Industry leaders must not give up the quest to design and bring to market more innovative models to keep this product segment alive and growing in the long term”, Faisal further advised.

CMR's India Tablet PC Key Technology Trends 2Q CY 2015

“The time now appears to be ripe for China-based OEMs to disrupt the Tablets market. After Smartphones, I expect these players will now focus on the Tablets category and bring in quality at affordable price points for the discerning user”, quipped Sachin Mehta, Analyst, Telecom Devices, CMR.

“As in the Smartphones category, the Tablets market has the potential for an exciting battle if Chinese brands can introduce function-rich models and establish top-of-mind presence through ‘smart’ marketing tactics. This calibrated blend of innovation and aggression promises to be exciting as it can benefit consumers as well as ensure sustained industry growth”, Sachin concluded.

Notes for Editors

  1. This release is based on the CyberMedia Research (CMR) India Quarterly Tablet PC Market Review published at the conclusion of every calendar quarter.
  2. CyberMedia Research (CMR) uses the term ‘shipments’ to describe the number of Tablets leaving the factory premises for OEM sales or stocking by distributors and retailers. For the convenience of media, the term ‘shipments’ is sometimes replaced or used interchangeably with “sales” in the press release, but this reflects the market size in terms of units of Tablets and not their absolute value. In the case of Tablets imported into the country it represents the number leaving the first warehouse to OEMs, distributors and retailers. CyberMedia Research does not track the number of Tablets brought on their person by individual passengers landing on Indian soil from overseas destinations or ‘grey’ market Tablets (if any). These are, therefore, not part of the CyberMedia Research numbers reported here.

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