Contrary to them, there are so many instances when the brands consider it an attack on their privacy upon being asked about the suppliers of various components and applications.  Barring processor, brands do not generally reveal the names of other suppliers.

There could be only two reasons why any brand would shy from introducing its partners.  The first could be that the brand wants to claim about more than what they are capable of.  It’s like giving an impression that they do end-to-end.  While everyone in the industry would know that they aren’t doing all by themselves; they would still try to position as if they are the champions of everything.  The second reason could be lack of confidence in partners that they could get exposed to the competition and possibly work with them as well.  However, we have to remember, there aren’t too many options available for major components and generally there would be 5-8 major suppliers with whom 95% of the handset makers would be working.  So, they are already exposed to their competition.

The good part with Xiaomi is that while showcasing their product they don’t only talk about the unique engineering they would have done for a product, but, they would also reveal who are their major component suppliers.  This is an acknowledgement of the best available in the market for that particular component as well as making a realistic claim that we don’t do all by ourselves, but, probably work with the best of the world.