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ANALYST VIEWPOINT

How AI is Redefining the Smartphone Experience in Aspirational India

How AI is Redefining the Smartphone Experience in Aspirational India

For over a decade, the smartphone industry has competed on familiar battlegrounds—camera megapixels, processor performance, battery capacity, and display quality.

Premiumization Reshapes India’s Smartphone Storage Preferences

Premiumization Reshapes India’s Smartphone Storage Preferences

India’s smartphone market is undergoing a structural shift in storage preferences, driven by rising premiumization and the rapid expansion of

What the FIFA World Cup 2026 Reveals About Enterprise AI at Scale

What the FIFA World Cup 2026 Reveals About Enterprise AI at Scale

Technology in sports has evolved from mere operational support to being a strategic enabler of player performance, competitive fairness, and

India’s Telcos Clock Steady Gains as 5G and FWA Expand Footprint

India’s Telcos Clock Steady Gains as 5G and FWA Expand Footprint

Subscriber growth, ARPU uplift, and digital infra investments mark a defining quarter in Indian telecom. India's telecom industry has entered

READ THROUGH THE INSIGHTFUL MINDS OF CMR'S ANALYSTS

ANALYST VIEWPOINT

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The CMR Industry Consulting Group (ICG) supports enterprises in identifying and responding to new market opportunities, leading to cogent internal strategy and roadmap preparation.

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Intelligence

The Industry intelligence Group (IIG) provides timely market and technology insights through an extensive portfolio of proprietary market and channel trackers around the dynamic devices ecosystem  in India, APAC.  

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LATEST PUBLISHED INDUSTRY INSIGHTS

MEDIA RELEASES

India’s Electric Passenger Vehicle Market Surges 102% YoY in Q2 2026, Accelerated by Connected Technologies, says CMR

India’s Electric Passenger Vehicle Market Surges 102% YoY in Q2 2026, Accelerated by Connected Technologies, says CMR

ICE PVs captured 87% share and recorded 35% YoY increase PV exports surged 9% YoY in Q2 2026 Maruti Suzuki

August 21, 2026
Smartphone Price Increases Weigh on Consumer Demand as India Market Declines 10% in Q2 2026; Premium Segment Defies the Slowdown: CMR

Smartphone Price Increases Weigh on Consumer Demand as India Market Declines 10% in Q2 2026; Premium Segment Defies the Slowdown: CMR

Premium segment (>₹25,000) grew 54% YoY; affordable segment declined 88% YoY. Vivo led with 18.1% share, followed closely by Samsung

August 17, 2026
68% prioritize AI features, 82% cite trust as key smartphone purchase driver: CMR Study

68% prioritize AI features, 82% cite trust as key smartphone purchase driver: CMR Study

•        77% of consumers actively use AI-powered photography features•        71% engage with Generative AI features multiple times a week|•        82%

July 13, 2026
India’s Consumer HDD Storage Surges in Q1 2026: External Up 17% YoY, Surveillance Jumps 26%

India’s Consumer HDD Storage Surges in Q1 2026: External Up 17% YoY, Surveillance Jumps 26%

Gurugram/New Delhi, July 01, 2026: India’s HDD storage market is witnessing renewed momentum, driven by growing demand for high-capacity, cost-efficient

July 1, 2026

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