India’s Consumer SSD Shipments Decline 72% YoY Amid Sharp NAND Price Increases; Value Segment Gains Ground: CMR

India’s Consumer SSD Shipments Decline 72% YoY Amid Sharp NAND Price Increases; Value Segment Gains Ground: CMR

Picture of Prabhu Ram, Vice President – Industry Research Group (IIG)

Prabhu Ram, Vice President – Industry Research Group (IIG)

  • Internal SSD: Value Segment Captures 70% of Shipments as Market Turns Value-Led
  • External SSD: Shipments Fall 83% YoY Amid Weakening Discretionary Demand
  • CY2026 Outlook: Internal SSD Shipments to Decline 35–40%, Revenue to Stay Relatively Stable

Gurugram/New Delhi, September 15, 2026. According to the latest CMR India Consumer SSD Market Review by CyberMedia Research (CMR), internal SSD shipments declined 72% year-on-year (YoY) and 54% quarter-on-quarter (QoQ), while external SSD shipments fell 83% YoY.

According to Mukesh Sharma, Senior Analyst, CyberMedia Research (CMR), “NAND flash prices continued their sharp climb this quarter, pushing price-sensitive consumers and channel partners toward the value segment, where hikes remained comparatively moderate. With global supply increasingly diverted to AI and enterprise demand, consumer-grade availability stayed tight, and buyers leaned on branded systems and hybrid SSD-HDD configurations to manage costs. While premium standalone SSD demand stayed muted, the value segment emerged as the key growth driver this quarter.”

SSD Flash Market Highlights — Q2 2026

  • Internal SSD market: Higher NAND prices and capacity migration made the internal SSD market value-led, lifting revenues despite lower shipments. SanDisk held a 7% share, Kingston 6%, with value-focused brands accounting for 70% of total internal SSD shipments during the quarter.
  • External SSD market: Samsung led with a 38% share, while SanDisk followed at 33%.

Looking Ahead

CMR expects India’s consumer SSD market to remain volume-constrained through CY2026, as elevated NAND prices and supplier prioritization toward AI infrastructure and enterprise workloads continue.

Internal SSD shipments are projected to decline by approximately 35–40% by the end of CY2026, although revenues are expected to remain relatively stable due to higher ASPs and continued migration toward higher-capacity SKUs. HDDs are also expected to retain relevance across entry-level assembled PCs and cost-sensitive SMB segments through hybrid SSD+HDD configurations.

“As memory production expands and pricing stabilizes, recovery is expected from gaming PCs, AI-capable notebooks, content creation rigs, and enterprise digital transformation projects. However, strong AI, cloud, hyperscale, and enterprise demand will keep shaping supplier allocations and limit near-term consumer supply improvements,” added Bhaskar Negi, Analyst, CMR.