At its core, OnePlus is a nimble startup that aims at making great premium smartphones, without compromising on quality, and making them available to users at great prices. Add to that, the OnePlus goes to great lengths in genuinely understanding user issues and challenges, and is ready to act on user needs and feedback. Consider this: Even when it introduces new specs, like for instance, the the Nightscape mode in the 6T, OnePlus pushes a software update providing Nightscape in the OnePlus 6 as well. Therefore, while it is true that the OnePlus smartphones get pricier with each generation, but yet, they do not evoke revulsion amongst OnePlus aspirants or loyalists alike.

Each smartphone from the OnePlus stable, harking back to the first ever OnePlus One, has had a sharp focus on two aspects, including (a) sharp focus on seamless design, backed by a relentless pursuit of speed; and (b) investing, building and nurturing the relationship with the OnePlus user.

Having redefined the premium smartphone segment, OnePlus is deepening its focus in India with a strong offline push to complements its strengths online. Whether it be through its Experience Stores, or by riding on the retail strengths of partners, such as Reliance Digital, OnePlus is making available more retail touch points for its customers to experience and purchase the latest OnePlus smartphones. Its also investing in R&D, with a new R&D hub in India, and despite getting bigger and bigger, OnePlus is not shirking away from its fan base.

The OnePlus 6T is the perfect culmination of the measured but yet steady steps that OnePlus has taken since its inception five years ago.

So, whats new with OnePlus 6T?