Xiaomi’s power to the top was fueled by its relentless and single pursuit of the youth, especially the GenY and the GenZ, with a wide array of Smartphones, offering choice and the latest specs to them, at a budget. Xiaomi took a bet on the then untapped potential of online ecommerce platforms, while its peers were still harping on the offline mantra. Alongside, Xiaomi started building and cultivating the Mi communities, bringing the youth together behind its brand, and interacting with them actively over social networks.

According to the CMR India Mobile Handset Market Review Report, the Redmi and Redmi Note 5 were the most shipped by Xiaomi in 2Q 2018, and accounting for Xiaomi’s continued dominance in the smartphone market.