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  • Consumer Tech, Press Releases
    • July 4, 2024
    Durability Reigns Supreme: The Top Factor Driving Smartphone Choices, says CMR Study

    84% of smartphone users are highly concerned about the durability of their devices. Durable build quality ranks among the top three factors for 88% of users when selecting a new smartphone. New Delhi, 04 July 2024: A new study by Cybermedia Research (CMR), India’s leading technology

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  • Consumer Tech, Press Releases
    • May 16, 2024
    Tech-Savvy Indian Youth Warm up to AI Smartphones, says CMR Study

    63% of Gen Z Aware of AI-Powered Smartphones. MediaTek leads brand salience with index score of 69 out of 100, followed by Qualcomm at 62 out of 100. New Delhi, 16 May 2024: A new consumer survey by CyberMedia Research (CMR), a leading Indian technology market

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  • Consumer Tech, Press Releases
    • May 13, 2024
    Sound, Style, and Value Drive Popularity of TWS Earbuds and Neckbands Among Indian Youth, says new CMR Study

    New Delhi, 13 May 2024: CyberMedia Research (CMR), a leading Indian technology market research firm, has released its latest study on smart hearables adoption, including TWS earbuds/neckbands, by Indian youth. Young Indian consumers prioritize style in their smart hearables, gravitating towards sporty designs (45%) and classic

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  • Consumer Tech, Press Releases
    • May 9, 2024
    India Smartphone Market Records 10% YoY Growth in Q1 2024, 5G Smartphones Captures 70% Share: CMR

    Samsung captured the top spot followed by Xiaomi in Q1 2024. 5G Smartphone shipments recorded remarkable 91% YoY growth in Q1 2024. Premium smartphone (INR >25,000) shipments recorded 71% YoY growth. Feature phone shipments recorded 42% YoY growth in Q1 2024. New Delhi/Gurugram, 9th May 2024: 

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  • Consumer Tech, Press Releases
    • May 7, 2024
    India’s Tablet Market Gears Up for 5G with 130% QoQ Growth in Shipments in Q1 2024, says CMR

    A significant premiumization trend, with a 47% QoQ increase in tablets priced between INR 20,000-30,000. Wi-Fi tablets dominated the market, capturing a 52% market share in Q1 2024. New Delhi/Gurugram, 7 May 2024: CyberMedia Research (CMR) has released its Tablet PC India Market Report Review for Q1

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  • Consumer Tech, Press Releases
    • April 5, 2024
    India’s Feature Phone Users Go Digital, Affordable 4G/5G Smartphones Drive Shift, itel Stays Top Choice, Shows New CMR Study

    Three in four feature phone users express interest in switching to smartphones. Feature phones continue to be lifelines with their long battery life (78%), ease of use (74%) and affordability (57%). itel leads in conversion rates from awareness to trial (61%) and from trial to current

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  • Consumer Tech, Press Releases
    • February 12, 2024
    India’s Tablet Market Surges in Q4 2023, Fueled by 5G and Premium Devices, says CMR

    43% YoY growth in 5G tablets, showcasing consumer demand for future-proof devices. Strong premiumization wave, with 95% QoQ increase in tablets priced between INR 20,000-30,000 Wi-Fi Tablets market records impressive 43% QoQ growth. New Delhi/Gurugram, 12 Feb 2024: CyberMedia Research (CMR) has unveiled its latest findings in

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  • Consumer Tech, Press Releases
    • February 8, 2024
    Indian smartphone landscape poised for a dramatic shift with surging 5G demand; iQOO and LAVA challenging established brands, says CMR

    5G compatibility (70%), enhanced camera quality (68%) and longer battery life (66%) are the top in demand features among users. iQOO and LAVA surprises with an uptick in the Consumer perception – 75% of users would recommend iQOO while LAVA (68%) is placed second. New Delhi,

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  • Consumer Tech, Press Releases
    • February 6, 2024
    India Smartphone Market Resilient in Q4 2023: 19% YoY Growth, 65% 5G Smartphones Shipped: CMR

    Xiaomi led the overall smartphone market followed by Samsung in Q4 2023. Premium smartphone (INR >25,000) shipments recorded 71% YoY growth. Feature phone shipments recorded 52% YoY growth in Q4 2023. New Delhi/Gurugram, 6th Feb 2024:  According to CyberMedia Research (CMR)’s India Mobile Handset Market Review

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