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  • Consumer Tech, Press Releases
    • June 26, 2023
    Surging eCommerce in Aspirational India (Tier II Cities and Beyond): 124 Hours Spent Annually, ~ INR 20,000 Spent in Last 6 Months: CMR

    Average online spend in the last 6 months by Tier II buyers is on par with Tier I buyers. >55% consumers from Tier II cities purchase tech products online, with 62% prioritizing 5G phones. Smartphone premiumization on rise, with 24% buying premium smartphone online (>INR 20,000).

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  • Consumer Tech, Press Releases
    • June 6, 2023
    India’s value conscious consumers prioritize overall service in their smartphone purchase decisions, reveals CMR study

    Consumers prioritize product quality, brand, and, most importantly, service in their purchase of smartphones. Realme scores in consumer delight and NPS on Smartphones. Gurugram, 6 June 2023: Leading smartphone brands are setting the bar high in terms of service, going the extra mile to ensure that customers

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  • Consumer Tech, Press Releases
    • May 5, 2023
    5G Smartphone Shipments grow 14% YoY in India in Q1 2023: CMR

    Around $2Bn worth of 5G smartphones shipped in Q1 2023 Cumulative 5G smartphone shipments are set to cross the 100 million mark in Q2 2023. India smartphone shipments declined by 21% YoY Both the 2G and 4G feature phone shipments dropped by 15% and 35% YoY,

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  • Consumer Tech, Press Releases
    • April 10, 2023
    Foldable smartphones in the INR 60,000 – INR 75,000 price range slated to grow >5X by 2026, says CMR

    The overall foldable market will grow >65% YoY in 2023. Samsung will continue to lead the overall foldable market. Foldables in the price range of INR 60,000-75,000 will account for 10% of foldable market in 2023. New Delhi/Gurugram, 10 April 2023. Foldable smartphones continue to be

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  • Consumer Tech, Press Releases
    • February 21, 2023
    5G Tablet shipments in India grew 170% YoY in CY2022: CMR

    5G Tablet market registered 170% YoY growth. Wi-Fi Tablet market registered 21% YoY growth. Premium Tablets (>INR 20,000) grew 24% during CY2022. New Delhi/Gurugram, 20 Feb 2023: As per new insights from CyberMedia Research (CMR)’s Tablet PC Market Report Review for CY2022 released today, the India 5G Tablet shipments

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  • Consumer Tech, Press Releases
    • February 7, 2023
    5G Smartphone shipments in India grew 74% YoY in CY2022: CMR

    India smartphone shipments declined 8% YoY in CY2022 5G Smartphone market share increased to 31% The super-premium smartphone market (INR 50,000 -INR 1,00,000) grew 41% YoY The feature phone market declined 34% YoY New Delhi/Gurugram, 7th Feb 2023:  According to CyberMedia Research (CMR)’s India Mobile Handset

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  • Consumer Tech, Press Releases
    • January 16, 2023
    5G Smartphone Shipments set to record >70% YoY growth in CY2023

    New Delhi/Gurugram, 16 January 2023. According to Cyber Media Research (CMR)’s India Mobile Handset Market Review Report, the 5G smartphone market will expand by >70% YoY by the end of CY2023. The India smartphone market recorded more than 13X growth in its 5G shipments from the

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  • Consumer Tech, Press Releases
    • January 2, 2023
    SMARTPHONE BRAND TRUST AND SALIENCE TO BE KEY FOR RETAILERS IN 2023 AND BEYOND: CMR

    Among smartphone brands, Lava continues to retain top position in trust (score 85 out of 100) in retailers’ mind for last several years In advocacy Vivo is the leader (88) among retailers whereas in loyalty of stocking smartphone brands Xiaomi is the clear winner (87) Among

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  • Consumer Tech, Press Releases
    • November 28, 2022
    Spatial Audio driving content consumption on on-the-go devices amongst consumers in India, reveals CMR Study 2022

    Audio quality remains the top-most priority for consumers while selecting their smartphone and other on-the-go devices. Four in every five consumers said better sound and picture quality would increase their video content consumption. Five in every six users feel Dolby Atmos/Dolby Vision would enhance their consumption

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