Gurugram/New Delhi, March 05, 2025: According to the latest India Consumer Storage Flash Devices Market Review Report for Q4 2024 by CyberMedia Research (CMR), the Indian consumer storage market segment cover Micro SD, SD card and Pen Drives over all witnessed a 17% sequential growth and a 8% year-over-year drop in shipments during the quarter.

According to Mukesh Sharma, Senior Analyst, Industry Intelligence Group (IIG), CyberMedia Research (CMR), “The consumer storage market is at an inflection point. The decline in MicroSD card shipments underscores the shift toward smartphones with larger internal storage, reducing reliance on expandable memory. However, the sharp rebound in SD card shipments and the steady growth of pen drives highlight enduring demand for flexible, high-capacity storage solutions. The market is navigating structural shifts while adapting to evolving consumer and enterprise storage needs.”

Capacity Trend :

• Flash Drives: The 32GB capacity remains the top choice, contributing 48% to the market share.

• Micro SD Cards: The 64 GB segment accounts for 26% of the market.

Key Insights from CMR:

Future Outlook

CyberMedia Research (CMR) reports that from CY2023 to CY2024, the MicroSD card market grew by 2%, while SD card shipments declined by 7%, and pen drives saw a 26% decline.

“Looking ahead, the consumer storage market is expected to align with the broader digital transformation trends, with growth driven by increasing demand for high-capacity and high-speed storage solutions. The adoption of USB 3.2 and USB-C flash drives will be a key enabler, addressing consumer needs for faster data transfer and enhanced efficiency. Meanwhile, the MicroSD card segment is poised for moderate growth, supported by its continued relevance in smartphones, tablets, and other digital devices,” added Bhaskar Negi, Analyst – Industry Intelligence Group (IIG) at CyberMedia Research (CMR).