Sub-Rs. 10,000 segment dominates in 2015, 4G handset shipments set to take off in 2016

New Delhi/Gurgaon – Tuesday, January 19, 2016: CMR today announced its viewpoint for 2016 for the India Mobile Handsets industry, which pegs the total units expected to be shipped in India at 250 million units. This would be a 4% growth vis-à-vis calendar year 2015. Smartphones will continue to be the growth engine for the market, expected to grow at 37% compared to 32% average growth for the previous three years.

4G and expansion of reach to Tier II and Tier III markets, besides the rural hinterland are expected to be the main reasons behind this growth.

The CMR viewpoint discusses the focus areas around the 4Ps of Marketing, and also talks about the expectations of CxOs of leading handset vendors from the market. Seventeen leading handset makers across the spectrum of leaders and disrupters contributed to this CMR viewpoint.

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