• ICE vehicles accounted for 86% of PV sales, recording 38% YoY growth, while EPVs continued to gain traction.
• Technology adoption accelerated across connected vehicles, digital cockpits and ADAS, while PV exports declined 3% YoY.
• Tata Motors retained its leadership in the EPV market, while Maruti Suzuki maintained its lead in the overall PV market.

New Delhi/Gurugram, Nov 10 2026: India’s Electric Passenger Vehicle (EPV) market recorded 90% year-on-year (YoY) growth in Q3 2026, significantly outpacing the overall Passenger Vehicle (PV) market, which grew 30% YoY, according to Cyber Media Research’s (CMR) Passenger Vehicle Market Review for Q3 2026.

The growth in electric mobility reflects expanding charging infrastructure, increasing adoption across commercial and fleet segments, and continued policy support through initiatives such as PM E-DRIVE and state-level incentives. Meanwhile, PV exports declined 3% YoY amid supply-chain and logistical disruptions linked to the ongoing West Asia crisis, as original equipment manufacturers (OEMs) prioritised domestic market requirements and pre-festive inventory positioning.

According to Shipra Sinha, Senior Analyst – Smart Mobility Practice, Cyber Media Research (CMR), “India’s PV market witnessed strong momentum in Q3 2026, supported by pre-festive inventory build-up and robust retail demand. Beyond volume growth, the quarter highlighted an accelerating shift towards electric mobility, connected vehicle platforms and technology-led product differentiation. SUVs continued to strengthen their dominance, accounting for 60% of the market and recording 36% YoY growth.”

Key Technology Highlights:

• Telematics and Connected Vehicles: Connected PVs (CPVs) grew 67% YoY in Q3 2026, with market penetration increasing from 35% to 45%. Adoption was supported by growing consumer demand for smartphone-enabled remote vehicle controls, real-time vehicle monitoring and connected services, alongside OEM investments in over-the-air (OTA) updates and continuous software enhancements.

• Digital Instrument Clusters: PV models equipped with digital instrument clusters grew 65% YoY, with penetration increasing from 37% to 46%.
• Digital Cockpits: PVs featuring digital cockpits recorded 52% YoY growth, with penetration increasing from 33% to 39%. OEMs are increasingly integrating infotainment systems, digital displays and connected functionalities to deliver more technology-rich in-vehicle experiences.
• Infotainment Displays: PVs equipped with touchscreen infotainment displays grew 53% YoY. Notably, 41% of PVs now feature displays larger than 10 inches, reflecting growing demand for integrated navigation, applications and connected infotainment experiences.
• Advanced Driver-Assistance Systems (ADAS): ADAS-equipped PVs recorded 57% YoY growth. Level 2 systems accounted for 89% of ADAS-equipped vehicles, supported by rising safety awareness, greater localisation of sensor technologies and the expansion of advanced safety features into mainstream vehicle segments.

Key Market Highlights:

• PV Market and SUV Segment Leadership: India’s PV market remained concentrated in the sub-INR 30 lakh segment, which accounted for 97% of sales. SUVs continued to strengthen their market dominance, accounting for 60% of PV sales and recording 36% YoY growth. Within the sub-INR 30 lakh SUV segment, Mahindra and Maruti Suzuki secured the top two positions, while Toyota continued to lead the premium SUV segment (above INR 30 lakh).
• EPV Market Performance and Competitive Landscape: Tata Motors retained its leadership in the EPV market with a 43% share, recording 115% YoY growth, led by the Punch EV. Mahindra followed with an 80% YoY increase and a 23% market share, while MG Motor recorded 13% growth with a 16% share. Maruti Suzuki ranked fourth with a 5% share, while BYD maintained sixth position.
• Leading EPV Models: Mahindra XEV 9S, Tata Punch EV and Tata Nexon EV were the three leading models, together accounting for nearly 38% of total EPV sales during the quarter. The BYD Atto 3 accounted for 39% of BYD’s EPV sales in India.

• New Vehicle Launches: The quarter also witnessed several notable vehicle launches, including the Kia Syros EV, Tata’s updated Tigor (Aeris) and Kia Sorento.

Future Market Outlook

CMR estimates that EPVs will account for 7–8% of India’s PV market by the end of 2026, while CPVs are projected to represent 45–50% of the market.

Commenting on the market outlook, Amit Sharma, Senior Analyst – Smart Mobility Practice, CMR, said, “India’s PV industry is expected to sustain its growth momentum in Q4 2026, supported by continued festive and post-festive demand, new model launches, improving affordability and favourable consumer sentiment. EV adoption is likely to gain further traction, while connected technologies, ADAS and feature-rich vehicle platforms will increasingly shape product strategies and competitive differentiation among OEMs. However, evolving input costs, export uncertainties and intensifying competition will remain important factors influencing market performance.”