• A significant premiumization trend, with a 194% YoY increase in tablets priced between INR 20,000-30,000.
• Wi-Fi tablets dominated the market, capturing a 66% market share in Q2 2024.
• Apple captured the top spot, followed by Samsung in Q2 2024.
New Delhi/Gurugram, 20th Aug 2024: CyberMedia Research (CMR) has released its Tablet PC India Market Report Review for Q2 2024. The report reveals that the Indian tablet market experienced a robust 23% quarter-on-quarter (QoQ) growth in Q2 2024. This growth is driven by the rapid adoption of 5G. Additionally, the overall tablet market demonstrated a strong 15% year-on-year (YoY) growth in Q2 2024.
“The tablet market witnessed a significant shift towards premium 5G devices, driven by growing consumer demand for enhanced connectivity and cutting-edge features for work, learn and play. With the launch of the Apple iPad Air 2024 series and the Apple iPad Pro 2024 series, Apple saw a significant growth momentum during the quarter. Beyond the premium tablets, the market for value for money tablets continues to shape-up with Xiaomi enjoying a stupendous growth from a small base, ” observed Menka Kumari, Analyst – Industry Intelligence Group (IIG), CyberMedia Research (CMR).
Premium Segment Soars:
The premium tablet segment > INR 20,000 experienced a remarkable 57% QoQ jump, indicating a clear shift towards high-end devices.
Wi-Fi Still Relevant:
Despite the 5G surge, Wi-Fi tablets maintained a dominant 66% market share, showcasing their continued relevance.
Apple Leads, Samsung & Lenovo Follow in Q2 2024:
Apple retained its leading position with a market share of 33%, reflecting a 47% increase in unit sales compared to Q2 2023.
Samsung followed closely, securing a 28% market share with a 27% year-over-year growth.
Lenovo, on the other hand, saw a decline in its market share, dropping to 16% with a 20% decrease in unit sales.
Xiaomi made significant strides, achieving an 83% year-over-year growth and capturing a 10% market share. Xiaomi’s aggressive pricing strategy and feature-rich models have resonated well with the value conscious-conscious segment of the market.
Realme also showed growth, albeit modest, with a 2% increase in unit sales, maintaining a 7% market share. Realme’s focus on affordability and performance continues to appeal to consumers looking for value-for-money products.
Tablet Market Outlook for CY2024
CyberMedia Research (CMR) forecasts a steady 5-10% growth for the tablet market in 2024.
“The tablet market in India is poised for market growth, offering significant opportunities for both established players and new entrants. The convergence of tablets with smart home ecosystems and enhanced connectivity will redefine user interactions, making tablets an integral part of the digital lifestyle in India.” added Menka.
Notes for Editors
• This release is based on the CyberMedia Research (CMR) India Quarterly Tablet PC Market Review published at the conclusion of every calendar quarter.
• The figures captured are of both enterprise and consumer shipments.
• CyberMedia Research (CMR) uses the term ‘shipments’ to describe the number of Tablets leaving the factory premises for OEM sales or stocking by distributors and retailers. For the convenience of media, the term ‘shipments’ is sometimes replaced or used interchangeably with “sales” in the press release, but this reflects the market size in terms of units of Tablets and not their absolute value. In the case of Tablets imported into the country it represents the number leaving the first warehouse to OEMs, distributors and retailers. CyberMedia Research does not track the number of Tablets brought on their person by individual passengers landing on Indian soil from overseas destinations or ‘grey’ market Tablets (if any).
