• Tablets in the INR 20,000-30,000 range saw a significant 108% YoY increase, highlighting a shift towards premium devices.
• Wi-Fi tablets held a commanding 62% market share in Q3 2024.
• Apple secured the top position, followed by Samsung and Xiaomi in Q3 2024.
New Delhi/Gurugram, 14th Nov 2024: As per CyberMedia Research (CMR)’s Tablet PC India Market Report Review for Q3 2024, the Indian tablet market experienced a remarkable 46% Year-on-Year (YoY) growth, and an impressive 79% Quarter-on-Quarter (QoQ) growth in Q3 2024. This surge is primarily driven by the rapid adoption of 5G tablets and a wave of premiumization in the market.
According to Menka Kumari, Analyst – Industry Intelligence Group (IIG), CyberMedia Research (CMR), “The tablet market is on a growth incline, steered by a surge in 5G tablet adoption and a clear ongoing trend towards premiumization during the festive season sales. India’s value concious consumers are prioritizing better-speeced tablets for work, learn and play. Apple and Samsung are clear winners from these strong tailwinds. Alongside, recent market entrants, including Xiaomi and OnePlus are gaining traction amongst value concious As brands align their strategies with consumer expectations, the future of the tablet market looks incredibly promising”.
Wi-Fi-only tablets maintained a dominant 62% market share in Q3 2024, showcasing their affordability and effectiveness for home-based users. However, 5G tablets showed substantial growth, capturing 19% of the market, as users look for on-the-go, high-performance devices.
Apple Leads, Samsung & Xiaomi Follow in Q3 2024:
• Apple led the Indian tablet market with a commanding 34% market share and a robust 95% year-over-year (YoY) growth. The new Apple iPad 10 Series contributed to 60% of Apple’s shipments, underpinning Apple’s strong momentum in the market.
• Samsung was placed second with a market share of 25% and a YoY growth of 70%. The brand’s broad-based product portfolio, spanning premium and value for money tablets have enabled it to appeal to a wide consumer base. The Samsung Galaxy A9 Plus 5G contributed to 52% of Samsung’s total shipments.
• Xiaomi saw exceptional market gains with a significant 146% YoY growth in Q3 2024. Known for its value-for-money offerings, Xiaomi’s growth was driven by the popular Redmi Pad (37%) and Redmi Pad SE WiFi (26%), both resonating well in India’s price-sensitive market.
• Lenovo faced challenges in Q3 2024, experiencing a 13% decline in unit sales. The Lenovo Tab M11 4G + Wi-Fi (28%) and Lenovo Tab Plus (16%) were the main contributors to its shipments but were unable to offset the overall decline.
• OnePlus continues to make strides, achieving a significant 97% YoY growth. The OnePlus Pad Go Wi-Fi Series was particularly popular, accounting for 57% of OnePlus’s shipments, highlighting its growing footprint in the tablet market.
Tablet Market Outlook for CY2024
CyberMedia Research (CMR) forecasts a steady 10-15% growth for the tablet market in 2024.
“At CyberMedia Research (CMR), our market estimates point to a strong growth momentum for the rest of the year, with the India tablet market growing in healthy double digits. This market growth will be steered by a robust consumer demand for premium as well as value-for-money tablets. Alongside, commercial tablet demand is also on the rise, steered by growing pocket of opportunities in edtech, healthtech, hospitalitytech and CPGtech, amongst others.,” added Menka.
