Lenovo Dominates the Tablet Market in CY2018: CMR

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  • India Tablet Market recorded 3.1M unit shipments in CY2018
  • 4G Tablet shipments recorded 11% sequential growth.
  • Price band (INR 10K-20K) clocked 42% sequential increase in CY2018

New Delhi/Gurugram, 25th  Feb 2019: India’s Tablet PC Market witnessed 3% decline in CY2018 compared to CY2017, according to CMR’s Tablet PC Market Report Review for CY2018.  While the 4G Tablet Market continues to grow, it is also facing potential threat from the rise of new form factors, such as Foldable devices.


Samsung was in 2nd position and is competing with iBall in market. Samsung has more of the market in B2B and little bit of retail market. Samsung’s major success was in the INR 10K-12K price segments.

The market for Datawind continued to decline because of demonetization and high rate of GST as compared with smartphone in the last couple of quarters.

On the other hand, iBall had a major growth in Government, Educational, and BFSI segment. It also had maximum growth in 4G market. 7” tablet of iBall still predominates market. On the other side in retail market, iBall holds good position for the Indian tablet market.

In Q4 2018, Apple launched the iPad Pro with specs, such as ace ID and USB-C and replaced the lighting port.

Future Outlook

“Enterprise Tablets will continue to contribute to market growth in verticals, including retail, healthcare, financial services, education, among others. Government will also continue to drive tablet adoption,” added Menka Kumari.


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