The Market for Feminine Care Products

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The report highlights the increasing usage and availability of femcare products, driven by factors such as the rise in working women, health concerns, and government initiatives promoting personal hygiene. The COVID-19 pandemic has prompted the femcare market to adopt an omnichannel approach, with brands utilizing e-commerce, social media, and physical stores to cater to the surge in demand. However, the challenges surrounding the adoption of menstrual cups and tampons persist, including lack of awareness, cultural taboos, cost, hygiene concerns, and fear of pain. Despite these challenges, there is a growing trend towards eco-friendly menstrual care, with brands in India actively addressing the disparity between women using sanitary napkins and those resorting to unhygienic alternatives.


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