Jul 30, 2026
Beyond Digitalization: Why Cognitization Will Define the Next Era of Supply Chains
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iQOO, in collaboration with CyberMedia Research (CMR), has released The iQOO Quest Report 2024, revealing the aspirations and challenges faced by one of the undendingly optimistic generation worldwide. This comprehensive report includes insights from 6,700 respondents aged 20-24 across seven countries: India, the United States, the United Kingdom, Brazil, Malaysia, Thailand, and Indonesia. The report covers three broad areas: Gen Z Questers’ spirit & motivation to fulfil their dreams, obstacles & barriers that disrupt their quest for passion, and career choices that drive their interests.
Executed by iQOO with CyberMedia Research (CMR), the report decodes Questers’ drive, passion and ambition through a quantitative metric- Quest Index, or “QI”. The results showcase India’ s QI as 9.1 followed by Malaysia with 8.7 QI, Thailand & USA with 8.2 QI, Indonesia with 8.1 QI, United Kingdom with 8 QI, and Brazil with 7.8 QI.
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