Jul 30, 2026
Beyond Digitalization: Why Cognitization Will Define the Next Era of Supply Chains
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This CMR study decodes the behaviours, preferences, and digital engagement patterns of India’s Gen Z, a generation born between 1997 and 2012 that is fast becoming the country’s most influential consumer and workforce cohort.
Drawing on a primary survey of 2,046 Gen Z consumers across Tier I and Tier II cities, the report offers a statistically robust view (95% confidence level, ±3% margin of error) into how this demographic thinks, consumes, and engages in an increasingly digital-first India.
As Gen Z’s economic and cultural footprint expands, the findings offer brands, policymakers, and businesses a data-backed lens into the priorities shaping the next generation of Indian consumers
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