The vivo-CMR ‘Smartphones and their impact on Human Relationships’ report is based on an online survey covering 2000 respondents, across top eight cities of India, namely New Delhi, Bengaluru, Hyderabad, Chennai, Mumbai, Pune, Ahmedabad and Kolkata, covering the age groups of 18 to 45, and socio-economic levels.
The study evaluates and reports the various dimensions of uninhibited smartphone usage while highlighting the trends, patterns and habits that influence smartphone user actions, moods and preferences.
With smartphones entering every facet of our lives, the survey aimed to understand how mobile devices are altering amongst users. In the report, it was found that 75% of the respondents agreed to have owned a smartphone in their teens and of them, 41% were hooked to phones even before graduating from high school. From showcasing the benefits to the depth of addiction, the vivo ‘Smartphone and their impact on human relationships’ study tries to understand the behavioural changes pertaining to smartphone usage.
For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 2.2% of what they would be if the entire population had been surveyed.