What’s Next in Smartphone Cameras?
Today’s smartphone brands focus and harp more on ‘Camera’ capabilities than any other mobile features, when it comes to marketing. And, this strategy is not misplaced. CMR’s large-format Mobile Industry …
Multi-Camera Smartphones: The Next Battleground Beyond Megapixels
As smartphone ‘form factors’ continue to remain increasingly homogenized, with not much to differentiate, smartphone brands are looking for new spec differentiators to define themselves in a hyper-competitive market. One …
CMR MICI: When it comes to Smartphones, Consumers Prefer ‘Experimentation’ over ‘Brand Pull’
Consumers are increasingly becoming brand-agnostic in their smartphone buying preferences Smartphone brands that invest in product quality and other softer aspects, win big Gurugram, 7 March, 2019: CyberMedia Research recently …
Smartphones: Year-end Review and Outlook
2018 was an interesting year for smartphones in the India market, with a series of steady and even impressive, smartphones from all major brands, Chinese as well as Global. Across …
CKD-Level Mobile Handset Manufacturing surpasses SKD Manufacturing in 3Q 2018: CMR
Majority of the mobile handsets are now being manufactured in India at CKD level Three Homegrown brands including Reliance Retail’s Jiophone, Lava and, surprisingly Micromax featured in the top 5 …
OnePlus pips Apple, emerges as No. 1 choice for next smartphone: CMR MICI
The CMR Mobile Industry Consumer Insight (MICI) is a comprehensive nationwide survey of smartphone consumers, across six metros, provides a compelling portrait of changing consumer aspirations, preferences and challenges, and dislikes …
Over 72% of users replaced their existing Indian brand Smartphone in 2Q 2018; Xiaomi led the gainer brands with 37% additions
CMR releases the top 5 gainers and losers of the quarter in Smartphones. New Delhi / Gurugram: Wednesday, August 8, 2018 – As per CMR’s India Smartphone Movement Report, 2Q 2018, …
Does SMT mobile manufacturing make sense for all in India?
The biggest challenge would be of having sustainable and consistent demand to reap benefits of manufacturing by running operations at optimal levels. Emotions apart, business is all about rationale thinking …
Comio’s persistent marketing is helping it create a strong brand
It may be too early to comment arithmetically about the performance of Comio as a Smartphone brand in India. What is interesting is how the OEM powered brand is taking …
Vivo-Oppo should merge to create a strong No 2 in the Smartphone segment across India
In Gujarat and Tamil Nadu, the merged entity, ViPo would become #1 and in Maharashtra, Punjab and Gujarat, it would have market share above the respective adjusted #1 player in …