CMR Unveils the Keenly Anticipated ‘4PS Of Mobile Handset Industry 2018’ Report

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The report provides deep insight into the key market and technology trends in Indian mobile handset market, with critical perspectives from 22 top CEOs, CXOs and other industry stakeholders.

New Delhi/Gurugram, 12 March 2018:  CMR today released the third edition of the “4Ps of Mobile Handset Industry” report. CMR, a leading market research a firm, publishes the annual report for mobile handset industry ecosystem, featuring bespoke intelligence and perspectives on the changing market and technology dynamics of the world’s second largest mobile handset market.

“The third edition of the 4P report is one of the most extensive that we have done, capturing key mobile handset industry trends. In 2018, we would see more innovations that will blur the limits between smart- and feature-phones. Affordable mobile handsets will become more affordable, while super-premium smartphones will become uber premium. The focus for handset brands will be on balancing the online and offline mediums, with strong impetus around experiential and integrated marketing approaches,” said Prabhu Ram, Head – Industry Intelligence Group (IIG), CyberMedia Research and Services (CMR).

The third edition of the 4Ps of Mobile Handset Industry report includes rich perspectives from 22 top CEOs and CXOs in the Indian mobile handset industry.  The report features CXO perspectives from Homegrown Companies, such as Micromax Informatics, Reliance Jio Infocomm, Karbonn and Lava, among others; from Global Handset Brands, including HMD Global and HTC; from Chinese Majors, including Xiaomi, TRANSSION, Huawei, and Motorola Mobility; from Emerging Young Brands, including Comio Smartphones, Nuu Mobile, Invens Mobile; from eCommerce majors, including Amazon India and Billion from Flipkartfrom Technology Enablers, Qualcomm and MediaTek; as well as Ecosystem Support Providers, such as Telecom Sector Skill Council (TSSC), IndusOS, and BlueSky Inventions.

The 4Ps of Mobile Handset Industry Handbook has, over the last three years, become a much sought-after handbook for a variety of ecosystem stakeholders, including telecom industry leaders, policymakers, entrepreneurs, marketers and others in India.

“At CMR Industry Intelligence Group (IIG), our singular focus is to support critical strategy and decision making for CXOs and other key stakeholders, through our standard and custom telecom market intelligence. Going forward, we will continue to ramp-up our focus and thought leadership in all new technology adjacencies,” added Prabhu.

The report includes

  • An in-depth review of the state of the India mobile handset market in 2017
  • An assessment of the key trends in the India market
  • Tech and Market Guidance for 2018 and beyond
  • The major 4P trends
  • Critical CXO perspectives on what 2018 will bring forth

The CMR 4Ps of Mobile Handset is available for download here


About CMR 4Ps of Mobile Handset Report 2018

The CMR 4Ps of Mobile Handset Report is an annual publication, chronicling the technology and market dynamics influencing the exciting Indian Mobile Handset Market, and, in essence, is a State of the Union, covering the 4Ps – Products, Price, Place and Promotion.

For more information, or to share your feedback on the 4Ps report, please ping Prabhu Ram, Head – Industry Intelligence Group (IIG), CMR at

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