Lenovo Leads the Tablet Market in India in 2Q 2019: CMR
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New Delhi/Gurugram, 14th August 2019: According to CMR’s Tablet PC Market Report Review for 2Q CY2019 released today, Lenovo led India’s Tablet PC Market, even as the tablets market witnessed a 20% decline during 2Q CY2019 compared to same time period, a year ago.
Commenting on the broad trends, Kanika Jain, Manager – Client Device Research, Industry Intelligence Group (IIG), CyberMedia Research said, “The tablet market continued to decline, with hardly any noticeable trends in replacements or upgrades. The new user addition is also minuscule due to absence of any particular defining feature. Lenovo continued to lead in the quarter, on the back of a strong showing by its popular tablet models.”
The Tablet leaderboard for 2Q 2019 was dominated by Lenovo, Samsung and iBall. Despite no new launches during Q2 2019, Lenovo’s tablet shipments grew on the back of Lenovo’s Lenovo Tab 4 10 series that accounted for 43% of the shipments for Lenovo.
The newly launched Apple iPad Air as well as Apple iPad Mini Series helped Apple improve on its market share by a good 5% as compared to last quarter while shipments for Lava also registered an impressive growth.
During 2Q 2019, new models were launched by Samsung and iBall. The Samsung Galaxy Tab A 10.1 2019, with a starting price of INR 14,999, could potentially contribute to an increase in Samsung’s share in price band of INR 10,000-20,000.
“Interestingly, 56% new launches in the 1st half of 2019 were LTE devices. Lenovo topped the 4G tablets, followed by Samsung and iBall. With some new tablet launches lined up, Lenovo would aim to consolidate its leadership. The overall tablet market is also primed for growth on the back of the festive season, signaling a positive trend for not just B2B market, but also, the retail segment,” added Menka Kumari, Analyst-IIG, CyberMedia Research.
Future Outlook
H1 2019 declined by 18% as compared to H2 2018. However, going forward, the market share for 4G tablets will potentially register a healthy growth of 11% in CY19, compared to a year ago. Hospitality, education, and food delivery markets were the key drivers for tablets.
“The recent launch of Samsung Galaxy Note 10 Plus as well as the impending launch of Samsung Galaxy Fold will be a significant trend to take note of. While only some early adopters will embrace the Fold, the future of tablet market will hit an inflection point when foldable devices, such as the Galaxy Fold go mainstream,” added Kanika.
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CyberMedia Research conducts the Budget Smartphones Channel Audit to capture the perspectives, preferences, challenges and dislikes of retailers around ‘value for money’ (INR <10,000) smartphone brands, capturing a compelling picture of smartphone brands in the market.
CMR offers industry intelligence, consulting and marketing services, including but not limited to market tracking, market sizing, stakeholder satisfaction, analytics and opportunity assessment studies.
Its bouquet of consulting services includes incubation advisory, go-to-market services, market mapping and scenario assessment services. CMR is servicing domestic as well as international clientele in India and few global destinations. The clientele serviced represents SMBs, Large Enterprises, Associations and Government. CMR’s core value proposition encompasses a rich portfolio of syndicated reports and custom research capabilities across multiple industries, markets and geographies. For details on the survey findings, ping Satya Sundar Mohanty at smohanty@cmrindia.com, or call +919821690824.
A part of CyberMedia, South Asia’s largest specialty media and media services group, CyberMedia Research (CMR) has been a front-runner in market research, consulting and advisory services since 1986. CMR is an institutional member of Market Research Society of India (MRSI).
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