Idukki: Brahmins Foods, one of the leading food product manufacturers in Kerala is all set to strengthen the institutional sales segments. The name ‘Brahmins’ a house hold name in every Malayali house across the globe has a considerable market share in the consumer sales segment. The brand is available in more than 20 countries through 56 distributors and 35 Thousand retailers.
Mr. Sreenath Vishnu, Executive Director of the company, the second generation entrepreneur from the family feels that post COVID, the demand for quality food products had increased. “On the consumer side, during the lockdown, everyone were trapped into the home and forced to cook new foods. Thus, we did not find any decline in sales, but a consistent growth across all our products”, he said.
On the other side, Sreenath feels that hoteliers and chefs should start giving importance to premium product and should not reject a product citing price as the key reason.
Marketing the products:
Sreenath says that hotels should be open in marketing the products they make and should tell the customers what efforts they make for the end product. “Once they serve food along with educating the customers, I am sure customers would not mind paying additional for quality and taste.” he says who also strongly advocates for a kitchen visible for the customers. He also expressed happiness that some eateries had already started doing this.
Special HoReCa packages:
Speaking on the USP of the Brahmins masala, he says that their products go hand in hand for all vegetarian South Indian dishes. “We are taking the feedback from the market on the specific needs of the hoteliers. To ensure hoteliers purchasing from them provide a unique taste to their customers, Brahmins is also ready to customize the packages on a promise of a minimal order quantity.” While the brand had touched most households in Kerala, they are planning dedicated in the Karnataka market. “We have appointed resources as well as distributors in Bengaluru to take care of the Karnataka region. I can call Bengaluru as a miniature of our nation. Thus we would like to create a good reach in that market”, he said.
The new variants from the Brahmin foods hitting the kitchens in the hotels will not just been ensured they are not only quality-driven but also on the affordability of the hotels.
Importance of grabbing the attention:
Sreenath says that TV ads had been the most effective ways of communication compared to other media forms. “Not just me, every food product marketer will opine the same. Till now TV ads had brought maximum impact in terms of creating brand awareness. However, we are very careful in designing the campaigns. We had noticed many good ads. Beautifully crafted……. But fail drastically in conveying the message”, says Sreenath recalling that we should always see from the point of customers and respect their precious 10 seconds for us. Sreenath feels in the world of distraction, bringing the brand at the fag end of the advertisement would not be the right idea and a brand should start speaking from the beginning of the advertisement.
On the export, Sreenath said, 20 percent of their sales comes from Export and he bets big on Indian foods. “The future of the world is going to be Indian foods and process. Indian food and the eating process is well-defined and placed in the right sense. The is the reason, we can see even Arab nationalities uses some of our products as seasonings in the Middle East. “, he says concluding that Brahmins will also concentrate on the Indian restaurants outside India that has a great demand for South Indian products.
After having a good market share in the Kerala, the brand has already started finding its place in the shelves of the Bengaluru super markets. “We have appointed resources as well as distributors in Bengaluru to take care of the Karnataka region. I can call Bengaluru as a miniature of our nation. Thus we would like to create a good reach in that market”, he concluded.
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