CMR’s Youth Survey reveals 72% of smart watch users dissatisfied with their current watch in the sub-INR 3000 price segment

CMR’s Youth Survey reveals 72% of smart watch users dissatisfied with their current watch in the sub-INR 3000 price segment

Prabhu Ram, Head - Industry Intelligence Group

Prabhu Ram, Head - Industry Intelligence Group

  • 76% of current smart watch users are unhappy with the accuracy of their current watch.
  • 66% of consumers are looking for a more durable watch in the INR 3000 price segment

New Delhi, 3rd April 2024. CyberMedia Research (CMR), India’s premier technology market research and advisory firm, has released its latest study report ‘CMR Pulse Beat: Indian Youth X Smartwatches’ based on a primary consumer survey mapping the challenges faced by Indian youth with smartwatches priced under INR 3,000 and their expectations for smartwatches in this segment. The study findings reveal significant concerns regarding durability, accuracy of readings, fitness tracking features, location-related functionalities, and overall performance.

According to Himanshi Pant, Analyst-Industry Consulting Group (ICG), CyberMedia Research (CMR), “Promising but inconsistent, the sub-INR 3000 smartwatch market is struggling when it comes to consumer satisfaction. Our smartwatch survey findings highlight that an overwhelming 72% of smartwatch users are dissatisfied with the durability and functionalities, such as fitness tracking. Consumers are likely to transition towards more quality centric brands.”

Here are the key study findings from CMR Pulse Beat Survey:

  • 72% smartwatch users have concerns regarding the durability of their smartwatch. 2 out of 5 users are facing issues in screen durability and strap strength.
  • 2 out of 3 users (66%) are now looking for stronger display build and enhanced durability with solutions like Gorilla glass to prevent scratches.
  • 76% users are unhappy with the accuracy of their smartwatch. 1 out of 2 users (50%) faced issues in the accuracy of their step count.
  • 3 out of 4 (75%) users recognize that a constrained budget significantly influences their satisfaction with their smartwatch.
  • In this price segment, ~80% of the consumers were using their first smartwatch, which goes on to suggest lack of credible, durable and accurate smartwatch choices for a new user.

CMR believes that smartwatches are still a nascent category in India and there would be a definite shift towards durability, quality, performance, and accurate data delivery.