India Consumer Internal SSD Market Reaches Record High Amidst Pandemic: CMR

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Birender Singh


  • H2 2020 records highest shipments in three years, grows 49% YoY.
  • SATA (2.5” & M.2) SSD shipments increased by 36% YoY in H2.
  • PCIe SSD shipments registered 316% YoY growth on a small base in H2.

Gurugram/New Delhi, Feb 23, 2021: According to CMR’s India Hard Drive Market Review for Q4 CY2020, the India Consumer Internal SSD market (SATA & PCIe) shipments recorded remarkable 136% growth when compared to H1 2020. The overall market also registered 33% YoY growth in comparison to CY2019.

“While all the other storage devices struggled to make a comeback during the pandemic hit year, Internal SSD easily expanded its base. First half of the year did slow down but H2 2020 shipments increased 2X. The effortless upgrade option over traditional PC hard drive at an affordable cost boosted the internal SSD sales throughout. Extended Work from Home (WFH) and e-learning required hassle free installation and enhanced PC experience, giving SSD market enough growth opportunity. Exciting deals and discounts during the festive season and beyond also increased the adoption,” observed Shipra Sinha, Lead Analyst, CyberMedia Research.

H2 2020 Highlights

Market Leadership

In the overall India Consumer Internal SSD market, WDC was the top contributor with 29% market share followed by Kingston capturing 18% and Crucial at third position with 15% share. Kingston and Crucial shipments recorded substantial YoY growth of 67% and 189% respectively. While WDC has always been the consumers favorite, Kingston and Crucial are rapidly climbing the leaderboard. Apart from the renowned brands, a significant contribution was made by the lesser-known brands in H2.

In the External SSD market, Samsung stood at the top spot with 53% market share followed by WDC at 38%. Seagate captured the third position with 7% market share.

Future Trends

CMR anticipates the Internal SSD market to grow >20% YoY by the end of CY2021 on back of the increasing awareness about SSDs and its exceptional benefits over conventional HDDs.

According to Shipra, “Need of higher performance and productivity, memory expansion of low internal storage PCs, multitasking, reliability, less power consumption, low latency and fast OS at a reasonable price will be the key growth drivers for internal SSDs. Rise in the online game play will give significant push to the exclusive gaming SSD sales. While SATA SSDs will dominate the market, NVMe SSDs offering 4X speed will also contribute significantly to the overall growth. Similarly, portable SSDs future growth will be driven by its competitive pricing along with supreme features over portable HDDs.”