• 2.5” external HDD captured 94% market share
• 2TB capacity segment captured 36% market share.

Gurugram/New Delhi, Nov 30, 2022: According to CMR’s India External Hard Drive Market Review for Q3 CY2022, the India External HDD (2.5” & 3.5”) market shipments increased by 4% QoQ. However, on a YoY basis, the market shipments declined by 32% in Q3 CY2022.

“The onset of the festive season contributed to this QoQ market growth. Although, large base in Q3 2021 due to pent up demand caused the YoY decline of the market. The External HDD market is dropping down due to increased SSD adoption. Superior features offered by External SSD has further impacted the market,” observed Shipra Sinha, Senior Analyst – Industry Intelligence Group, CyberMedia Research.

Overall NAS shipments increased by 17% QoQ in Q3 CY2022. 2Bay NAS was the most favored category followed by 4Bay NAS.

Future Trends

CMR anticipates external HDD (2.5” and 3.5”) shipments to decline by single digit by the end of CY2022 owing to rising awareness about External SSD.

As per Shipra, “Pre-Diwali sales will elevate the October shipments.  However, overall Q4 shipments is expected to drop down due to end of major festivals. External HDDs will be impacted by the growing inclination towards SSDs. All said, brands must focus on producing large capacity, compact, secure HDDs with comparatively better features to sustain consumers attention towards External HDDs”

Notes for Editors

1. Cyber Media Research (CMR) is a pioneering market intelligence and consulting firm that runs a comprehensive quarterly market update on the India Consumer Storage market. CMR’s India Quarterly Hard Drives Market Review covers External HDD, NAS, Surveillance HDD sold via distributors and retail outlets. The report accounts for ‘legal’ shipments, but does not include bundled or ‘grey’ market shipments or units brought from abroad by individuals as a part of personal baggage.
2. CMR uses the term “shipments” to describe the number of hard drive devices leaving the factory premises for OEM sales or stocking by distributors and retailers. For the convenience of media, the term ‘shipment’ is sometimes replaced by “sales” in the press release, but this reflects the market size in terms of units of hard drive devices and not their absolute value.