• 4G LTE now accounts for 50% of the overall device shipments
  • Chinese brands contributed to 50% 4G LTE device shipments; Indian and Global brands accounted for 24% 4G LTE shipments each; while others pitched with 3%
  • In 4G LTE mobile devices, Samsung remained the leader for 2017 with 21% market share, followed by Xiaomi with 18% market share, and LYF with 14% market share.
  • Lenovo was the leader for 2017 contributing 47% of the 4G tablet shipments, followed by Samsung with 19%, and iBall with 15%.

New Delhi/Gurugram, 28 February 2018:  According to CMR’s Annual 4G LTE Devices India Market Review Report 2017 released today, the 4G LTE shipments in India grew at 80% in 2017 YoY with total shipments reaching 148.3M units.

Amongst data cards, 99% of the shipments in CY2017 were 4G LTE enabled data cards. On the other hand, 4G LTE enabled mobile handset shipments accounted for 47% of the total mobile handset shipments, while 4G LTE tablets contributed 39% of the total tablet shipments in India.

Commenting on the major trends witnessed, Prabhu Ram, Head – Industry Intelligence Group (IIG), CMR said, “In 2017, Chinese brands grew aggressively with 143% sequential growth, thereby, contributing to 1 in every 2 4G LTE device shipped in India. The Chinese success story in India can be traced to their keen and clear understanding of the needs of the discerning Indian customers, and offering them, with the latest specs at affordable price points.”

In CY2017, Samsung led in the 4G LTE mobile handsets with 21% market share, while Lenovo dominated the 4G LTE tablet market with 41% market share. LYF is the only Indian brand in the leaderboard shipping 4G LTE mobile handsets.

Prabhu further added, “Amongst Indian brands, only LYF was in the top three contributing 14% of the 4G LTE mobile handset devices in India. Alongside, Reliance Jio’s JioFi devices shook the 4G data card market in CY2017, contributing to extraordinary availability of LTE. On the back of Reliance Jio, 4G in India will continue to grow in an upward trajectory, with India becoming a fully-developed 4G nation this year.”

According to Narinder Kumar, Lead Analyst, CMR, “CY2018 will further see 4G technology adoption continuing to gain traction in India. This will be largely driven by adoption of 4G smartphones. The recent trend of 4G feature phones, and bundled offerings at the entry level price band will further see 4G LTE device shipments grow, largely from first-time 4G users.”

“Entertainment, social networking and OTT apps will be the key segments of 4G usage in consumer space. Growing concept of IoT, Smart Homes and Smart Cities will further fuel 4G requirement in both B2B and B2C segments in the long run,” added Narinder.

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About CMR Annual LTE (4G) Devices Market Review Report

The CMR Annual LTE (4G) Devices Market Report is based on CMR’s research methodology and proprietary tools, cutting across device types, and delivered to CMR clientele. The report is available in annual format. For more information on CMR’s Annual LTE (4G) Devices Market Report, please contact Amit Sharma at +919650453646 or asharma@cmrindia.com

About CMR

CMR offers industry intelligence, consulting and marketing services, including but not limited to market tracking, market sizing, stakeholder satisfaction, analytics and opportunity assessment studies.

Its bouquet of consulting services includes incubation advisory, go-to-market services, market mapping and scenario assessment services. CMR is servicing domestic as well as international clientele in India and few global destinations. The clientele serviced represents SMBs, Large Enterprises, Associations and Government. CMR’s core value proposition encompasses a rich portfolio of syndicated reports and custom research capabilities across multiple industries, markets and geographies.

A part of CyberMedia, South Asia’s largest specialty media and media services group, CyberMedia Research (CMR) has been a front-runner in market research, consulting and advisory services since 1986. CMR is an institutional member of Market Research Society of India (MRSI). For more information, please visit CMR’s website, Twitter and LinkedIn pages.

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