India Consumer Storage Market Grows 10% YoY In CY2021: CMR

Birender Singh

Birender Singh

  • Flash drive remained the top contributor, shipments up 22% YoY
  • 32GB capacity was most popular with 40% market share
  • Type C flash drive shipments up 35% YoY

Gurugram/New Delhi, March 29, 2022: According to CMR’s India Consumer Storage Flash Devices Market Review Report for CY2021 released today, the India Consumer Storage market (Micro SD, Pen Drive and SD card) shipments increased 10% YoY in CY2021. However, on a QoQ basis, the overall market declined by 8% in Q4 CY2021.

“This overall market growth is attributed to the notable rise in the Flash drive shipments. Specifically, 2H CY2021 saw significant contribution by the lesser-known Flash drive brands thereby increasing the overall base. A 25% YoY rise in mobile phones with internal memory >64GB was observed by the end of CY2021,” Shipra Sinha, Lead Analyst, CyberMedia Research.

Market Highlights CY2021

SanDisk continued its leadership with 69% market share. HP stood at the second spot with 4% market share.

Future Trends

CMR anticipates the flash cards market to remain flat in CY2022 largely due to decrease in Micro SD cards contribution. On the other hand, flash drive market is anticipated to grow >15% YoY in CY2022 on the back of rising popularity of OTG drives and noteworthy contribution by new entrants in this category.

According to Shipra, “Q1 CY22 shipments are expected to grow driven majorly by the Flash drive category. OTG pen drives will play a key role due to their handiness and exceptional features. More content creation and large data generation will catalyze the demand for efficient, affordable and robust storage devices. All said, Flash cards market will continue facing the brunt due to slowdown in the MicroSD segment.”

Notes for Editors

  1. CyberMedia Research (CMR) is a pioneering market intelligence and consulting firm that runs a comprehensive quarterly market update on the India Consumer Storage market. CMR’s India Quarterly Consumer Storage Flash Memory Market Review covers Micro SD cards, SD cards and Flash drives sold via distributors and retail outlets. The report accounts for ‘legal’ shipments, but does not include bundled or ‘grey’ market shipments or units brought from abroad by individuals as a part of personal baggage.
  2. CMR uses the term “shipments” to describe the number of consumer storage flash memory devices leaving the factory premises for OEM sales or stocking by distributors and retailers. For the convenience of media, the term ‘shipment’ is sometimes replaced by “sales” in the press release, but this reflects the market size in terms of units of consumer storage flash memory devices and not their absolute value. In the case of flash memory devices imported into the country, it represents the number leaving the first warehouse to OEMs, distributors and retailers.

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About CyberMedia Research and Services Ltd

A part of CyberMedia (, South Asia’s largest specialty media and media services group, CyberMedia Research (CMR) has been a front runner in market research, consulting and advisory services since 1986.

CMR offers research-based insights and marketing consultancy services – market intelligence, market sizing, stakeholder satisfaction, growth opportunity identification, incubation advisory, and go-to-market services – covering the Information Technology, Telecommunications, Semiconductors, Electronics & Smart Infrastructure, Government, Energy & Utilities and Lifesciences sectors, as well as the large enterprise, SMB and consumer user segments.

CMR’s core value proposition encompasses a rich portfolio of syndicated reports and custom research capabilities across multiple industries, markets and geographies. CMR’s forthcoming studies include stakeholder satisfaction surveys, mega spender assessments and market mapping studies for these domains.

CyberMedia Research, a division of Cyber Media Research and Services Ltd., is a member of the Market Research Society of India (