India’s Tablet Market Grows 41% QoQ, with 86% YoY Surge in 5G Tablets in Q3 2023, says CMR

Prabhu Ram, Head - Industry Intelligence Group

Prabhu Ram, Head - Industry Intelligence Group

  • Wi-Fi Tablets market records impressive 50% QoQ growth.
  • Tablets priced above INR 30,000 exhibit a remarkable 79% sequential increase in Q3 2023, indicating a surge in demand for premium tablet models.
  • Apple leads with 26% market share, experiencing 20% YoY growth.
  • Xiaomi witnesses significant 98% YoY growth from a small base.

New Delhi/Gurugram, 14 Nov 2023: CyberMedia Research (CMR), India market intelligence firm, today released its latest report on the India tabletPC market for Q3 2023. The report highlights a significant 41% quarter-on-quarter (QoQ) growth in the market, driven by strong demand for 5G tablets and premium models.

5G tablet shipments grew 86% year-on-year (YoY) in Q3 2023, accounting for 16% of overall tablet shipments. The Premium TabletPC segment (INR 30,000 and above) also witnessed impressive growth, with shipments increasing 79% QoQ. However, the overall tablet market witnessed a 10% YoY decline in Q3 2023.

Apple led the India tablet market in Q3 2023 with a 26% market share, followed by Samsung (21%) and Lenovo (20%). Apple also experienced the strongest YoY growth among the top three players, at 20%.

According to Menka Kumari, Analyst-Industry Intelligence Group (IIG), CyberMedia Research (CMR), ” The robust growth of Apple, coupled with standout performances from Realme and Xiaomi, signals a significant shift in consumer preferences at both the premium and value-for-money end of the Tablet PC market. At CyberMedia Research (CMR), we believe the uptick in 5G adoption during Q3 2023 marks a crucial industry moment, opening new possibilities for users, content creators, and businesses. With the continued proliferation of 5G, we anticipate an increasingly dynamic and seamless user experience across a diverse range of applications and services.”

India Tablet Market Vendor Highlights in Q3 2023:

  • Apple captured a notable 26% market share in 3Q 2023, with an impressive 20% year-on-year (YoY) growth.
  • Samsung secured the second spot with a 21% market share. Key models, including Samsung’s Tab A8 (Wi-Fi + 4G) and Samsung Galaxy Tab S6 Lite P613 (WiFi, 4GB 64GB) accounted for 18% and 15% market share, respectively.
  • Lenovo held the third position with a 20% market share. Notable models, Lenovo Tab M10 Gen3 4G and Tab M9 Wi-Fi +4G 4GB 64GB, held 14% and 10% market share, primarily in the Value for Money tablet segment (INR 7,000-INR 25,000).

Future Outlook

CMR estimates that the overall tablet market in India is expected to experience single-digit YoY growth in 2023.

“The substantial growth in market shares for key players like Apple, Realme, and Xiaomi reflects a growing demand for diverse tablet options in India,” Kumari said. ” The competition is intensifying, and companies that can successfully navigate this evolving landscape by focusing on customer preferences and technological advancements are poised for continued success.”

Notes for Editors

  1. This release is based on the CyberMedia Research (CMR) India Quarterly Tablet PC Market Review published at the conclusion of every calendar quarter.
  2. The figures captured are of both enterprise and consumer shipments.
  3. CyberMedia Research (CMR) uses the term ‘shipments’ to describe the number of Tablets leaving the factory premises for OEM sales or stocking by distributors and retailers. For the convenience of media, the term ‘shipments’ is sometimes replaced or used interchangeably with “sales” in the press release, but this reflects the market size in terms of units of Tablets and not their absolute value. In the case of Tablets imported into the country it represents the number leaving the first warehouse to OEMs, distributors and retailers. CyberMedia Research does not track the number of Tablets brought on their person by individual passengers landing on Indian soil from overseas destinations or ‘grey’ market Tablets (if any).