Seagate dominated the India Consumer External HDD Market in 1Q 2018: CMR

Birender Singh

Birender Singh

  • Seagate was the top contributor in the External HDD category followed by WD and Toshiba.
  • WD dominated the overall SSD (Internal and External) market followed by Samsung.

Gurugram/New Delhi, Aug 10, 2018: According to CMR’s India Hard Drive Market Review Report for 1Q CY2018 released today, the India External HDD market grew marginally in 1Q CY2018 when compared to the 4Q CY2017 in terms of unit shipments.

“1Q CY2018 started at a slow pace for the External HDD market post the highs of the festive season in 4Q CY2017. Internal SSD market also witnessed growth in the same quarter. Despite price being a big challenge, internal SSD market is expected to grow QoQ as implementation of 3D NAND Flash technology will help in price reduction as the cost of manufacturing of devices with different capacities remains almost same,” observed Shipra Sinha, Lead Analyst, CyberMedia Research

External HDD

2.5” form factor external HDD contributed around 96% and 4% was contributed by 3.5” form factor to the external HDD market in 1Q CY2018 in terms of unit shipments.

1 TB capacity segment was the top contributor with around 60% market share followed by 2 TB with 26% in terms of unit shipments in 1Q CY2018.


Internal SSD was the major contributor with huge 99% share in terms of unit shipments. External SSD contributed just 1% of the overall SSD market.

SATA interface was the top contributor followed by M.2 interface in the Internal SSD category in terms of unit shipments.

In terms of capacity, 120-180GB was the top contributor in the Internal SSD category. However, 480-512GB category captured the top spot in the External SSD category.

Future Trends

According to Shipra, “Huge storage capacity, better price and a longer product lifetime features will fuel growth of external HDD in near future. Similarly, Internal SSDs with SATA interface will also dominate the market majorly because of its cost effectiveness than the other interfaces. Durability, less power consumption and speed will further drive SSDs growth”

“2Q CY2018 being the first quarter of the new financial year and start of new session will see an upward trend in the consumer hard drive sales. External HDD sales is majorly driven through ecommerce platforms because of its consumer-friendly behavior hence 3Q CY2018 flooded with lucrative online deals is also expected to witness growth in terms of unit shipments.” added Shipra.

Notes for Editors

  1. CyberMedia Research (CMR) is a pioneering market intelligence and consulting firm that runs a comprehensive quarterly market update on the India Consumer Storage market. CMR’s India Quarterly Hard Drives Market Review covers External HDD, NAS, Internal SSD and External SSD sold via distributors and retail outlets. The report accounts for ‘legal’ shipments, but does not include bundled or ‘grey’ market shipments or units brought from abroad by individuals as a part of personal baggage.
  2. CMR uses the term “shipments” to describe the number of hard drive devices leaving the factory premises for OEM sales or stocking by distributors and retailers. For the convenience of media, the term ‘shipment’ is sometimes replaced by “sales” in the press release, but this reflects the market size in terms of units of hard drive devices and not their absolute value.

– ENDS –

About CyberMedia Research and Services Ltd

A part of CyberMedia (, South Asia’s largest specialty media and media services group, CyberMedia Research (CMR) has been a front runner in market research, consulting and advisory services since 1986.

CMR offers research-based insights and marketing consultancy services – market intelligence, market sizing, stakeholder satisfaction, growth opportunity identification, incubation advisory, and go-to-market services – covering the Information Technology, Telecommunications, Semiconductors, Electronics & Smart Infrastructure, Government, Energy & Utilities and Lifesciences sectors, as well as the large enterprise, SMB and consumer user segments.

CMR’s core value proposition encompasses a rich portfolio of syndicated reports and custom research capabilities across multiple industries, markets and geographies. CMR’s forthcoming studies include stakeholder satisfaction surveys, mega spender assessments and market mapping studies for these domains.

CyberMedia Research, a division of Cyber Media Research and Services Ltd., is a member of the Market Research Society of India (