Viewpoints
View Point
Analyzing Hike’s new multi-app strategy
Earlier this month, Hike announced unbundling its content and services into new …
What the New E-commerce Regulations imply for the Indian Smartphone Market?
On December 26, 2018, the Government of India released a series of …
Smartphones: Year-end Review and Outlook
2018 was an interesting year for smartphones in the India market, with …
What OPPO’s new R&D Hub means for India
On December 15, 2018, OPPO, a leading smartphone brand, announced their first …
Meizu’s return to the India Smartphone Market
On 5th December 2018, the Alibaba-backed Meizu re-entered the competitive India Smartphone …
Will ASUS win India with its new smartphones?
On December 11, 2018, Asus debuted its latest two offerings, Asus Zenfone …
How VMware is Re-Shaping the End-User Computing Experience
At the recently concluded VMware vForum in Mumbai, David Wakeman, Senior Director-End …
Analyzing SAP’s $8 Billion Acquisition of Qualtrics
SAP is acquiring Qualtrics for US$8 Billion in cash, pre-empting a planned …
Digital Marketing: The Key for Excellence in CX
Digital marketing is the new area of interest for organizations looking to …
On the Verge of 5G, with Helena Norrman, Ericsson
On Day 2 of the India Mobile Congress (IMC) 2018, Ericsson invited …
OnePlus 6T: Iterative, yet better
The new OnePlus 6T delivers meaningful and significant specs updates – an …
Personalization: Key Imperative for CX
Personalization is based on customer data and usage patterns. Till a few …
On the Verge of 5G, with Durga Malladi, Qualcomm
On Day 2 of the India Mobile Congress (IMC) 2018, Qualcomm invited …
IMC 2018, Day 1: Notes from the Ramparts
The second edition of the three-day India Mobile Congress, #IMC2018, began at …
Superior CX = Higher Online Sales
Smartphone penetration in India has grown manifold over the past decade, standing …
Three Takeaways from the new Google Pixel 3
The Google Pixel 3 and 3 XL were launched yesterday at a …
3D NAND: The New Generation Flash Memory Technology
With the new wave of technologies such as Big Data, Cloud, IoT, …
The CMR Mobile Industry Consumer Insight (MICI) is a comprehensive nationwide survey of …
Nokia 5.1 Plus: Premium Design, Superlative Performance, but Surprisingly Affordable
With the new Nokia 5.1 Plus, HMD is well on course to …
Alexa Uber Alles: What lies ahead?
Yesterday, at an event in Seattle, Amazon announced four different categories of …
CX will shape the future of Public Sector Banks
Public sector unit (PSU) banks have been under immense pressure in the …
Xiaomi’s Next Goal: Becoming No.1 in installed Smartphone base
Since its entry in India four years ago, Xiaomi has grown tremendously …
Apple’s new iPhone X Proposition: Confusing, yet Compelling
Yesterday, Apple announced its 2018 lineup of smartphones— the iPhone XS Max, …
What next for HMD Nokia?
Despite aggressively launching eight models of smartphones in 2018, Nokia has not …
POCO by Xiaomi: Where it will actually hit the India Smartphone Market?
POCO, a sub-brand of Xiaomi signalling its premium smartphone aspirations, launched the …
Xiaomi’s new POCO F1: Premium Specs, Poor Pricing
With the POCO, its new aspirational premium sub-brand, Xiaomi seeks to disrupt …
Britzo is sailing against the conventional tide for a multimillion dollar business in India
Britzo, while owns the mobile handset brand iVVO is on a journey …
Panasonic Gears up to Make a Come-Back in Smartphones with Some Critical Changes in its Overall Market Strategy
One of the brands that has disappointed the market in terms of …
Will the Chinese Dream Run in India Smartphone Market Continue?
The Indian smartphone industry represents a significant opportunity for major smartphone brands, …
HONORing customers is pivotal to growth
Huawei’s Honor has made some impressive growth in the past few quarters. …
Does SMT mobile manufacturing make sense for all in India?
The biggest challenge would be of having sustainable and consistent demand to …
Smart TVs to Boost On-Net Content Consumption in India
Over 50% of models attractively priced between Rs. 10-40,000. Ample screen sizes …
Smartron is among few brands that is a balanced mesh of Indian …
Technology is disruptive. So, could be a new entrant competitor with latest …
PolicyBazar: The second ‘Unicorn’ from Info Edge’s stable
An evolving investment model spawns another star in the InfoEdge portfolio of …
Jio has set unrealistic goals
RIL in its 41st AGM announced that Jio has over 215 million …
COMIO X1: Carving a Bespoke Niche for Comio
Comio, a smartphone brand from Chinese ODM, Topwise Communications, recently unveiled its …
Moto G6: A Missed Opportunity?
Lenovo-owned smartphone maker, Motorola has unveiled its 2018 edition of the Moto …
BSNL Patanjali collaboration opens up the Telecom Plus era!
Telecom is undoubtedly becoming the meta resource and several things are and …
With the launch of its new flagship smartphone, OnePlus 6, OnePlus takes …
Walmart’s $16 Billion acquisition of Flipkart signals the beginning of an interesting …
What could work in favour of LTE Broadcast in India?
Compared to US where it hasn’t had great success, LTE Broadcast is …
JioFi: Superfast, Mobile Wi-Fi Anytime Anywhere
Reliance Retail has been on the MiFi devices launching spree since quite …
How can the new 9.7 inch iPad hook Indian educators?
Apple recently announced its latest 9.7-inch iPad in March 2018, in its …
With a dual brand strategy focused around Lenovo and Moto, and a …
Some features of a Smartphone need handholding from the brand to identify the use case – The Bothie feature by Nokia
Features of a Smartphone are mostly self explanatory and in certain cases …
Nokia is resurfacing as the brand for all generations
With HMD Global bringing back Nokia brand in the Mobile handset arena, …
The India Consumer Storage Flash Memory Market CY2017 ended with a low …
Comio’s persistent marketing is helping it create a strong brand
It may be too early to comment arithmetically about the performance of …
Apple to hit 10 mn users in India for iPhones in 2018 – Mobilytiks
Making in India could pace up achieve the milestone helping Apple to …
Decoding the 4Ps of India Mobile Handset Industry in 2018
A few days ago, we released the third edition of the “4Ps …
Aligning Your Business to the New Data Economy
Some analytics techniques and use cases to align your business to the …